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The Real Estate Team Myth

by Brenda Armitage


The Real Estate Team Myth

Why your team will NEVER deliver the results that you expect Any of this sound familiar: You have done a great job selling real estate and you found if you want to do more without working 14 hour days, 7 days a week...you need to start building a team.   You start building the team by hiring an assistant and a couple buyer's agents.   They aren't the best, but they are excited...you generate leads for them, but they don't call all of them.  One leaves, so you...

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What Content Do Your Subscribers Want to Get From You?

by Kennedy O'Reilly


What Content Do Your Subscribers Want to Get From You?

  “It’s the best marketer, not the best real estate agent, that wins.”   My partner Michael Reese has been making the same statement about success in real estate for the last decade: “It’s the best marketer, not the best real estate agent, that wins.” He’s not speaking poorly of good real estate agents - or real estate agents at all - when he says this. Heck, he’s an agent himself and honestly, being a good agent is a minimum...

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BREAKING: Expansion May Be the Best Way to Destroy Your Net Worth

by Alefe Oliveira


BREAKING: Expansion May Be the Best Way to Destroy Your Net Worth

    To expand or not to expand, that is the question.   Many agents have dreams of building a big, powerful business that not only takes care of their employees and agents but also of themselves and their families.   In the last several years, some of the “big box” companies out there have been facilitating expansion strategies to help agents do just that. While expansion has helped some who’ve taken advantage of the strategy grow their influence...

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The Real Estate Team Myth

by Sarah Moore


The Real Estate Team Myth

Why your team will NEVER deliver the results that you expect Any of this sound familiar: You have done a great job selling real estate and you found if you want to do more without working 14 hour days, 7 days a week...you need to start building a team.   You start building the team by hiring an assistant and a couple buyer's agents.   They aren't the best, but they are excited...you generate leads for them, but they don't call all of them.  One leaves, so you...

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A Complete Strategy to Nail Your Listing Appointments - Part 3

by Carrie Juliao


A Complete Strategy to Nail Your Listing Appointments - Part 3

    Here in the final installment of this three-part blog series, we’re going to take you from the listing presentation into the home stretch to discuss pricing and then get your paperwork signed.   Once you’ve gotten into you listing presentation, you need to be looking for two specific things: 1) signs that your seller prospects are tracking with you and 2) buying signals letting you know it’s time to stop your listing presentation and move on to pricing...

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Facebook Leads vs Google Real Estate Leads

by Lori Ross


Facebook Leads vs Google Real Estate Leads

Which are better for you? In many instances, Facebook and Google are competitors in the same space vying both for online viewers and advertising dollars. From a practical standpoint, Facebook and Google are platforms that any sharp business owner could use at the same time to increase visibility and lead generation in the quest to build their customer base. Click here to get find out how to get access to the highest quality listing leads in your area. The strategies for each are different...

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How to Add 4 New Listings Every Month

by Cecille Joan Fianza


A Step-by-Step Guide on how to fill your calendar every month with listing appointments   Half of the battle is over.  You've made a conscience decision that you are no longer going to focus on chasing buyers all over town to close more deals.  (If you need to be convinced why you should want to be paid $2500+ per hour vs. $238 per hour, READ THIS) Now, some of you are going to need a real action plan because if you just say "I'm never working with a buyer again,"...

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The Truth About Discounting Your Commission

by James Denson


The Truth About Discounting Your Commission

    Buffett’s quote is particularly applicable in the case of real estate sales. Unfortunately, many home sellers don’t appreciate what this means until after they’ve sold their home with an agent who’s cut their commission. Despite the fact that even in a smoking hot market like 2017, only 33% of sellers were able to sell their home for full price (or net full price), sellers are still willing to work with agents who discount their commission. Even...

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How to Maximize the Results You Get From Your Database

by Deanna Crook


How to Maximize the Results You Get From Your Database

    Having a solid database full of prospects, past clients and members of your sphere is exciting as it represents a ton of great relationships and potential business. That said, not having a strategy in place to maximize the results you get from your database can render all of that opportunity virtually unattainable.When properly managed, your database can help you to effectively contact and nurture the folks you’ve chosen with whom to stay in touch with. Doing this will...

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Don't Spend another dime on lead gen until you read this!

by Jonathan Tucker


  Buyers vs Sellers...what's your focus?  One can pay you $2500 per hour and the other can pay $238   We did a study with a group of agents to find out how much time was being spent with buyers vs sellers.  We knew that buyers took more time but the results were UNBELIEVABLE!   The average amount of the agent’s time it took to close a buyer deal :  21 HOURS!!! The average amount of the agent’s time it took to close a seller deal : 2 HOURS!!!...

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