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Facebook Leads vs Google Real Estate Leads
by Jonathan Tucker
Which are better for you? In many instances, Facebook and Google are competitors in the same space vying both for online viewers and advertising dollars. From a practical standpoint, Facebook and Google are platforms that any sharp business owner could use at the same time to increase visibility and lead generation in the quest to build their customer base. Click here to get find out how to get access to the highest quality listing leads in your area. The strategies for each are different...
Read MoreHow to Step Out of Your Business At the Right Time
by John Parrinello
I’ve spoken with thousands of agents in the last several years and the goal for almost all of them is to become true CEO of their business. As the true CEO, they have the luxury of working if they want to and not working if they don’t. And if they want to step out of the business and let it run without them, that’s an option too. In my experience, however, what I’ve found is that most agents step out production and get...
Read MoreA Complete Strategy to Nail Your Listing Appointments - Part 2
by Theresa Hinch
In part 1 of this series, we talked about how to prepare yourself - and your sellers - for the time you’re going to spend at their home. By the time you get to the front door of the seller’s home, they should be moderately familiar with who you are, what you do and how you’re going to be able to help them achieve their goals. As well, you should be very familiar with the seller’s timing, motivation and the goals they’re looking...
Read MoreA Complete Strategy to Nail Your Listing Appointments - Part 1
by Lauren Morgan
Showing up unprepared at a listing appointment with nothing more than your laptop and a CMA is akin to showing up with the proverbial “knife at a gun fight”. With the real estate market only producing 3.6% more homes sold in 2018 over 2017 and having the largest number of agents selling homes in 6 years, competition for listings is as fierce as it’s ever been. CTA As a result of this,...
Read MoreBREAKING: Expansion May Be the Best Way to Destroy Your Net Worth
by Casey Butler
To expand or not to expand, that is the question. Many agents have dreams of building a big, powerful business that not only takes care of their employees and agents but also of themselves and their families. In the last several years, some of the “big box” companies out there have been facilitating expansion strategies to help agents do just that. While expansion has helped some who’ve taken advantage of the strategy grow their influence...
Read MoreThe Real Estate Team Myth
by Tammy McCurdy
Why your team will NEVER deliver the results that you expect Any of this sound familiar: You have done a great job selling real estate and you found if you want to do more without working 14 hour days, 7 days a week...you need to start building a team. You start building the team by hiring an assistant and a couple buyer's agents. They aren't the best, but they are excited...you generate leads for them, but they don't call all of them. One leaves, so you...
Read MoreThe Best Ways to Stay in Front of Your Subscribers Part 3: Social Media
by Patricia Lanzilotta
There’s no shortage of social media outlets available to business owners and consumers these days. In fact, there are more than 60 of them where providers and consumers can connect with each other on a regular basis. That said, there is a much smaller number of social networking sites where the majority of people spend most of their time. Fifteen to be exact. And it’s on these sites where you should invest your...
Read MoreHow to Expand Into a New Market With Predictable Lead Generation
by Santino Gance
2017 was a crazy year for real estate as the number of existing homes sold nationwide, 5.57 million, was the third highest since 2005 at the height of the market before the crash. The real estate market is still moving at breakneck speed and it appears that there’s little if any chance of it letting up. There’s definitely money to be made. That said, as an agent in today’s market you’re definitely facing competition from lots of...
Read MoreThe Best Ways to Stay in Front of Your Subscribers Part 1: Blogging
by Lynnette Boudet
The best agents out there possess two elements of success that most other agents don’t : 1) incredible relationships with the consumers in their marketplace and 2) massive authority as the expert in the real estate industry for their area. They didn’t acquire these two fundamental requirements for success by chance. They engineered them using proven strategies that put them in the position to influence people at the highest levels. More specifically,...
Read MoreBREAKING: Expansion May Be the Best Way to Destroy Your Net Worth
by Tristen Peterson
To expand or not to expand, that is the question. Many agents have dreams of building a big, powerful business that not only takes care of their employees and agents but also of themselves and their families. In the last several years, some of the “big box” companies out there have been facilitating expansion strategies to help agents do just that. While expansion has helped some who’ve taken advantage of the strategy grow their influence...
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