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The Best Ways to Stay in Front of Your Subscribers Part 1: Blogging

by Tammy McCurdy


The Best Ways to Stay in Front of Your Subscribers Part 1: Blogging

      The best agents out there possess two elements of success that most other agents don’t : 1) incredible relationships with the consumers in their marketplace and 2) massive  authority as the expert in the real estate industry for their area. They didn’t acquire these two fundamental requirements for success by chance. They engineered them using proven strategies that put them in the position to influence people at the highest levels. More specifically,...

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The 5 C's of Cost Effective Lead Generation

by Patricia Lanzilotta


The 5 C's of Cost Effective Lead Generation

  How to ensure your lead generation budget isn’t crippling your business This sound familiar? You saw a great lead generation strategy and after you watched the webinar, looked at the website and talked with the salesperson...you were in. It’s 90 days later and you’re not sure if it was worth the money. Unfortunately, you weren’t tracking the results you were getting and now, it’s not easy for you to make a definitive decision as to whether...

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How to Step Out of Your Business At the Right Time

by Santino Gance


How to Step Out of Your Business At the Right Time

    I’ve spoken with thousands of agents in the last several years and the goal for almost all of them is to become true CEO of their business.   As the true CEO, they have the luxury of working if they want to and not working if they don’t.   And if they want to step out of the business and let it run without them, that’s an option too.   In my experience, however, what I’ve found is that most agents step out production and get...

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This is Why There is No Such Thing as a Bad Lead

by Lynnette Boudet


This is Why There is No Such Thing as a Bad Lead

    “These leads are junk!” You’ve either heard it or said it about one lead source or another in your real estate career. I’m here to tell you that there’s no such thing as a bad lead. Find out how to get a steady stream of solid listing leads in your market. Notice I didn’t say that every name that pops into your CRM is a good name, that every phone number you get is a good phone number and that every email address is the right address. We’ve...

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How to Expand Into a New Market With Predictable Lead Generation

by Tristen Peterson


How to Expand Into a New Market With Predictable Lead Generation

    2017 was a crazy year for real estate as the number of existing homes sold nationwide, 5.57 million, was the third highest since 2005 at the height of the market before the crash.   The real estate market is still moving at breakneck speed and it appears that there’s little if any chance of it letting up.   There’s definitely money to be made. That said, as an agent in today’s market you’re definitely facing competition from lots of...

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The Best Ways to Stay in Front of Your Subscribers Part 1: Blogging

by Brenda Armitage


The Best Ways to Stay in Front of Your Subscribers Part 1: Blogging

      The best agents out there possess two elements of success that most other agents don’t : 1) incredible relationships with the consumers in their marketplace and 2) massive  authority as the expert in the real estate industry for their area. They didn’t acquire these two fundamental requirements for success by chance. They engineered them using proven strategies that put them in the position to influence people at the highest levels. More specifically,...

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What Never to do When Expanding Your Business or Growing a Real Estate Team

by Kennedy O'Reilly


What Never to do When Expanding Your Business or Growing a Real Estate Team

    It’s exciting when the time comes to grow your business - either as a team or to expand to another location. What accompanies this excitement, however, are a number of decisions to be made and actions to be taken so that things turn out the best possible for you and everyone involved. And, while you can’t control everything that happens as you expand your enterprise, you can control what you decide to do and how you’re going to handle things. The most...

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How to Expand Into a New Market With Predictable Lead Generation

by Alefe Oliveira


How to Expand Into a New Market With Predictable Lead Generation

    2017 was a crazy year for real estate as the number of existing homes sold nationwide, 5.57 million, was the third highest since 2005 at the height of the market before the crash.   The real estate market is still moving at breakneck speed and it appears that there’s little if any chance of it letting up.   There’s definitely money to be made. That said, as an agent in today’s market you’re definitely facing competition from lots of...

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The Best Ways to Stay in Front of Your Subscribers Part 1: Blogging

by Sarah Moore


The Best Ways to Stay in Front of Your Subscribers Part 1: Blogging

      The best agents out there possess two elements of success that most other agents don’t : 1) incredible relationships with the consumers in their marketplace and 2) massive  authority as the expert in the real estate industry for their area. They didn’t acquire these two fundamental requirements for success by chance. They engineered them using proven strategies that put them in the position to influence people at the highest levels. More specifically,...

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BREAKING: Expansion May Be the Best Way to Destroy Your Net Worth

by Carrie Juliao


BREAKING: Expansion May Be the Best Way to Destroy Your Net Worth

    To expand or not to expand, that is the question.   Many agents have dreams of building a big, powerful business that not only takes care of their employees and agents but also of themselves and their families.   In the last several years, some of the “big box” companies out there have been facilitating expansion strategies to help agents do just that. While expansion has helped some who’ve taken advantage of the strategy grow their influence...

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