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The 5 C's of Cost Effective Lead Generation

by Sarah Moore


The 5 C's of Cost Effective Lead Generation

  How to ensure your lead generation budget isn’t crippling your business This sound familiar? You saw a great lead generation strategy and after you watched the webinar, looked at the website and talked with the salesperson...you were in. It’s 90 days later and you’re not sure if it was worth the money. Unfortunately, you weren’t tracking the results you were getting and now, it’s not easy for you to make a definitive decision as to whether...

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Case Study: Jason Williford and Tracy Cousineau

by Carrie Juliao


Case Study: Jason Williford and Tracy Cousineau

  A Powerful Story of Redemption and Success     Tracy Cousineau and Jason Williford are partners in one of Atlanta’s most successful real estate companies: Real Estate Expert Advisors. In 2017, their team sold over 550 homes for $136 million in volume and over $4.6 million in GCI.   This year, they are on pace to serve over 700 families, putting them in rarified air in the real estate community in Atlanta and beyond. As clients of ours for the past five...

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The Best Ways to Stay in Front of Your Subscribers Part 3: Social Media

by Lori Ross


The Best Ways to Stay in Front of Your Subscribers Part 3: Social Media

    There’s no shortage of social media outlets available to business owners and consumers these days.   In fact, there are more than 60 of them where providers and consumers can connect with each other on a regular basis.   That said, there is a much smaller number of social networking sites where the majority of people spend most of their time.   Fifteen to be exact.     And it’s on these sites where you should invest your...

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The Best Ways to Stay in Front of Your Subscribers: Video

by Cecille Joan Fianza


The Best Ways to Stay in Front of Your Subscribers: Video

    If you missed the first entry of this three-part series on the best ways to stay in front of your subscribers, you can check it out here.   In part two, we’re going to talk about the power of using video to build authority with your subscribers. As I’ve discussed previously: authority sells.   People listen to authority. People trust authority figures and believe them to be right. So right, in fact, that people are willing to listen to them,...

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The Best Ways to Stay in Front of Your Subscribers Part 1: Blogging

by James Denson


The Best Ways to Stay in Front of Your Subscribers Part 1: Blogging

      The best agents out there possess two elements of success that most other agents don’t : 1) incredible relationships with the consumers in their marketplace and 2) massive  authority as the expert in the real estate industry for their area. They didn’t acquire these two fundamental requirements for success by chance. They engineered them using proven strategies that put them in the position to influence people at the highest levels. More specifically,...

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BREAKING: Expansion May Be the Best Way to Destroy Your Net Worth

by Deanna Crook


BREAKING: Expansion May Be the Best Way to Destroy Your Net Worth

    To expand or not to expand, that is the question.   Many agents have dreams of building a big, powerful business that not only takes care of their employees and agents but also of themselves and their families.   In the last several years, some of the “big box” companies out there have been facilitating expansion strategies to help agents do just that. While expansion has helped some who’ve taken advantage of the strategy grow their influence...

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The Real Estate Team Myth

by Jonathan Tucker


The Real Estate Team Myth

Why your team will NEVER deliver the results that you expect Any of this sound familiar: You have done a great job selling real estate and you found if you want to do more without working 14 hour days, 7 days a week...you need to start building a team.   You start building the team by hiring an assistant and a couple buyer's agents.   They aren't the best, but they are excited...you generate leads for them, but they don't call all of them.  One leaves, so you...

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Case Study: Jason Williford and Tracy Cousineau

by Theresa Hinch


Case Study: Jason Williford and Tracy Cousineau

  A Powerful Story of Redemption and Success     Tracy Cousineau and Jason Williford are partners in one of Atlanta’s most successful real estate companies: Real Estate Expert Advisors. In 2017, their team sold over 550 homes for $136 million in volume and over $4.6 million in GCI.   This year, they are on pace to serve over 700 families, putting them in rarified air in the real estate community in Atlanta and beyond. As clients of ours for the past five...

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How to Double Your Sales Results With Half Your Budget

by Lauren Morgan


How to Double Your Sales Results With Half Your Budget

    Doubling sales is an exciting proposition for most agents.   Doubling sales by using only half of your annual marketing budget to do so is mindblowing. But or those who are willing to take the steps necessary to make it happen...it’s also completely realistic.   By looking at how you do your marketing a little differently and being open to some simple but effective ways to generate and convert leads, you can have a whole lot more sales at the end of...

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How to Expand Into a New Market With Predictable Lead Generation

by Casey Butler


How to Expand Into a New Market With Predictable Lead Generation

    2017 was a crazy year for real estate as the number of existing homes sold nationwide, 5.57 million, was the third highest since 2005 at the height of the market before the crash.   The real estate market is still moving at breakneck speed and it appears that there’s little if any chance of it letting up.   There’s definitely money to be made. That said, as an agent in today’s market you’re definitely facing competition from lots of...

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