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Why Agents WASTE 97% of their leads
by Jonathan Tucker
With budgets ranging from $100 to $60,000 per month, it is imperative that you understand exactly how to not waste a single lead you pay for! The single biggest mistake made by agents who are trying to grow their business is focusing solely on lead generation. You could have the lowest cost per lead and the most leads out of your entire market, but IF YOU CANNOT CLOSE THEM...IT MEANS NOTHING! Agents waste up to 97% of their leads due to lack of understanding how to maximize...
Read MoreThe Truth About Discounting Your Commission
by John Parrinello
Buffett’s quote is particularly applicable in the case of real estate sales. Unfortunately, many home sellers don’t appreciate what this means until after they’ve sold their home with an agent who’s cut their commission. Despite the fact that even in a smoking hot market like 2017, only 33% of sellers were able to sell their home for full price (or net full price), sellers are still willing to work with agents who discount their commission. Even...
Read MoreA Complete Strategy to Nail Your Listing Appointments - Part 3
by Scott Baglien
Here in the final installment of this three-part blog series, we’re going to take you from the listing presentation into the home stretch to discuss pricing and then get your paperwork signed. Once you’ve gotten into you listing presentation, you need to be looking for two specific things: 1) signs that your seller prospects are tracking with you and 2) buying signals letting you know it’s time to stop your listing presentation and move on to pricing...
Read MoreA Complete Strategy to Nail Your Listing Appointments - Part 2
by Jan Culp Realtor
In part 1 of this series, we talked about how to prepare yourself - and your sellers - for the time you’re going to spend at their home. By the time you get to the front door of the seller’s home, they should be moderately familiar with who you are, what you do and how you’re going to be able to help them achieve their goals. As well, you should be very familiar with the seller’s timing, motivation and the goals they’re looking...
Read MoreHow to Add 4 New Listings Every Month
by Theresa Hinch
A Step-by-Step Guide on how to fill your calendar every month with listing appointments Half of the battle is over. You've made a conscience decision that you are no longer going to focus on chasing buyers all over town to close more deals. (If you need to be convinced why you should want to be paid $2500+ per hour vs. $238 per hour, READ THIS) Now, some of you are going to need a real action plan because if you just say "I'm never working with a buyer again,"...
Read MoreThe Truth About Discounting Your Commission
by Lauren Morgan
Buffett’s quote is particularly applicable in the case of real estate sales. Unfortunately, many home sellers don’t appreciate what this means until after they’ve sold their home with an agent who’s cut their commission. Despite the fact that even in a smoking hot market like 2017, only 33% of sellers were able to sell their home for full price (or net full price), sellers are still willing to work with agents who discount their commission. Even...
Read MoreThe Real Estate Team Myth
by Casey Butler
Why your team will NEVER deliver the results that you expect Any of this sound familiar: You have done a great job selling real estate and you found if you want to do more without working 14 hour days, 7 days a week...you need to start building a team. You start building the team by hiring an assistant and a couple buyer's agents. They aren't the best, but they are excited...you generate leads for them, but they don't call all of them. One leaves, so you...
Read MoreThe Best Ways to Stay in Front of Your Subscribers Part 3: Social Media
by Santino Gance
There’s no shortage of social media outlets available to business owners and consumers these days. In fact, there are more than 60 of them where providers and consumers can connect with each other on a regular basis. That said, there is a much smaller number of social networking sites where the majority of people spend most of their time. Fifteen to be exact. And it’s on these sites where you should invest your...
Read MoreBREAKING: Expansion May Be the Best Way to Destroy Your Net Worth
by Mona Edwards
To expand or not to expand, that is the question. Many agents have dreams of building a big, powerful business that not only takes care of their employees and agents but also of themselves and their families. In the last several years, some of the “big box” companies out there have been facilitating expansion strategies to help agents do just that. While expansion has helped some who’ve taken advantage of the strategy grow their influence...
Read MoreThe Real Estate Team Myth
by Tristen Peterson
Why your team will NEVER deliver the results that you expect Any of this sound familiar: You have done a great job selling real estate and you found if you want to do more without working 14 hour days, 7 days a week...you need to start building a team. You start building the team by hiring an assistant and a couple buyer's agents. They aren't the best, but they are excited...you generate leads for them, but they don't call all of them. One leaves, so you...
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