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How to Stop the Bleeding in Your Lead Conversion Strategy
by Kimberly Clark
The single largest source of financial “bleeding” in your real estate business is leads that are either poorly followed up with or not followed up with at all. Hands down. CTA What’s worse is that in almost every case, it’s pretty much preventable as you and/or your team members have control over all the reasons that it happens. This is not to say that you’re...
Read MoreHow to Use Content Marketing to Grow Your Brand
by Treena Tutor
Content marketing is a buzzword across most industries these days. According to the Content Marketing Institute, over 89 percent of brands use content marketing to grow their business. Though many don’t realize it, content marketing is especially important for small businesses. Many small businesses don’t have massive budgets to invest in advertising or other expensive marketing strategies and tactics to grow their brand. Content marketing...
Read MoreA Complete Strategy to Nail Your Listing Appointments - Part 3
by Dustin Wilson
Here in the final installment of this three-part blog series, we’re going to take you from the listing presentation into the home stretch to discuss pricing and then get your paperwork signed. Once you’ve gotten into you listing presentation, you need to be looking for two specific things: 1) signs that your seller prospects are tracking with you and 2) buying signals letting you know it’s time to stop your listing presentation and move on to pricing...
Read MoreFacebook Leads vs Google Real Estate Leads
by Sandra & Camila
Which are better for you? In many instances, Facebook and Google are competitors in the same space vying both for online viewers and advertising dollars. From a practical standpoint, Facebook and Google are platforms that any sharp business owner could use at the same time to increase visibility and lead generation in the quest to build their customer base. Click here to get find out how to get access to the highest quality listing leads in your area. The strategies for each are different...
Read MoreWhy Agents WASTE 97% of their leads
by Mona Edwards
With budgets ranging from $100 to $60,000 per month, it is imperative that you understand exactly how to not waste a single lead you pay for! The single biggest mistake made by agents who are trying to grow their business is focusing solely on lead generation. You could have the lowest cost per lead and the most leads out of your entire market, but IF YOU CANNOT CLOSE THEM...IT MEANS NOTHING! Agents waste up to 97% of their leads due to lack of understanding how to maximize...
Read MoreHow to Stop the Bleeding in Your Lead Conversion Strategy
by Vicki Brown
The single largest source of financial “bleeding” in your real estate business is leads that are either poorly followed up with or not followed up with at all. Hands down. CTA What’s worse is that in almost every case, it’s pretty much preventable as you and/or your team members have control over all the reasons that it happens. This is not to say that you’re...
Read MoreWhat Content Do Your Subscribers Want to Get From You?
by Thaddeus Blevins
“It’s the best marketer, not the best real estate agent, that wins.” My partner Michael Reese has been making the same statement about success in real estate for the last decade: “It’s the best marketer, not the best real estate agent, that wins.” He’s not speaking poorly of good real estate agents - or real estate agents at all - when he says this. Heck, he’s an agent himself and honestly, being a good agent is a minimum...
Read MoreWhat has to be sent before every listing appointment
by Ann West
So you set yourself a listing appointment. Before you give yourself a richly-deserved pat on the back, you need to make sure you’re in position to win the listing long before you get there. Showing up “cold” without selling yourself a bit before the listing appointment can put you at a huge disadvantage when it comes time to getting the listing agreement signed. With a little pre-listing strategy and a small amount of effort, you can make the sale...
Read MoreWhat Never to do When Expanding Your Business or Growing a Real Estate Team
by Liana Gonzalez
It’s exciting when the time comes to grow your business - either as a team or to expand to another location. What accompanies this excitement, however, are a number of decisions to be made and actions to be taken so that things turn out the best possible for you and everyone involved. And, while you can’t control everything that happens as you expand your enterprise, you can control what you decide to do and how you’re going to handle things. The most...
Read MoreWhy Agents WASTE 97% of their leads
by Luis santiago
With budgets ranging from $100 to $60,000 per month, it is imperative that you understand exactly how to not waste a single lead you pay for! The single biggest mistake made by agents who are trying to grow their business is focusing solely on lead generation. You could have the lowest cost per lead and the most leads out of your entire market, but IF YOU CANNOT CLOSE THEM...IT MEANS NOTHING! Agents waste up to 97% of their leads due to lack of understanding how to maximize...
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