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Why Old-School Marketing Strategies Cost You Money
by Luis santiago
Here’s a closer look at some old school marketing strategies and why they cost more money to generate business for you. Eight-track tapes, rotary phones, video cassettes, cassette tapes, CD’s, phone booths, etc; they all played a significant part in our history as a maturing nation. But today, it’s almost impossible to find any of them anywhere other than a museum or a flea market. Why...because they’ve ‘old school” solutions that have...
Read MoreHow to Use Content Marketing to Grow Your Brand
by Wyatt Stucker
Content marketing is a buzzword across most industries these days. According to the Content Marketing Institute, over 89 percent of brands use content marketing to grow their business. Though many don’t realize it, content marketing is especially important for small businesses. Many small businesses don’t have massive budgets to invest in advertising or other expensive marketing strategies and tactics to grow their brand. Content marketing...
Read MoreWhat has to be sent before every listing appointment
by Abdullah Al Loman
So you set yourself a listing appointment. Before you give yourself a richly-deserved pat on the back, you need to make sure you’re in position to win the listing long before you get there. Showing up “cold” without selling yourself a bit before the listing appointment can put you at a huge disadvantage when it comes time to getting the listing agreement signed. With a little pre-listing strategy and a small amount of effort, you can make the sale...
Read MoreHow to Step Out of Your Business At the Right Time
by Andrew Lugo
I’ve spoken with thousands of agents in the last several years and the goal for almost all of them is to become true CEO of their business. As the true CEO, they have the luxury of working if they want to and not working if they don’t. And if they want to step out of the business and let it run without them, that’s an option too. In my experience, however, what I’ve found is that most agents step out production and get...
Read MoreHow to Stop the Bleeding in Your Lead Conversion Strategy
by Jenyfer Foust
The single largest source of financial “bleeding” in your real estate business is leads that are either poorly followed up with or not followed up with at all. Hands down. CTA What’s worse is that in almost every case, it’s pretty much preventable as you and/or your team members have control over all the reasons that it happens. This is not to say that you’re...
Read MoreWhat Content Do Your Subscribers Want to Get From You?
by Elvin Canino
“It’s the best marketer, not the best real estate agent, that wins.” My partner Michael Reese has been making the same statement about success in real estate for the last decade: “It’s the best marketer, not the best real estate agent, that wins.” He’s not speaking poorly of good real estate agents - or real estate agents at all - when he says this. Heck, he’s an agent himself and honestly, being a good agent is a minimum...
Read MoreHow to Overcome Inconsistency and Grow A Successful Team
by Donna Kelton
Every agent goes through changes in their business and each of those changes moves them through different stages towards building a bigger, better more successful real estate business. There’s no time frame for how long it takes to get to each stage, nor is there a time limit as to how long you’ll stay. CTA One of the biggest challenges most agents face is inconsistency - inconsistency in...
Read MoreHow to Use Content Marketing to Grow Your Brand
by Bre Berry
Content marketing is a buzzword across most industries these days. According to the Content Marketing Institute, over 89 percent of brands use content marketing to grow their business. Though many don’t realize it, content marketing is especially important for small businesses. Many small businesses don’t have massive budgets to invest in advertising or other expensive marketing strategies and tactics to grow their brand. Content marketing...
Read MoreWhat Content Do Your Subscribers Want to Get From You?
by Scott Baglien
“It’s the best marketer, not the best real estate agent, that wins.” My partner Michael Reese has been making the same statement about success in real estate for the last decade: “It’s the best marketer, not the best real estate agent, that wins.” He’s not speaking poorly of good real estate agents - or real estate agents at all - when he says this. Heck, he’s an agent himself and honestly, being a good agent is a minimum...
Read MoreWhat has to be sent before every listing appointment
by Jan Culp Realtor
So you set yourself a listing appointment. Before you give yourself a richly-deserved pat on the back, you need to make sure you’re in position to win the listing long before you get there. Showing up “cold” without selling yourself a bit before the listing appointment can put you at a huge disadvantage when it comes time to getting the listing agreement signed. With a little pre-listing strategy and a small amount of effort, you can make the sale...
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