Blog

Marketing Strategies: Luxury homes vs average priced homes

by Michelle Brown-Realtor

---

---

    As you can imagine, driving up demand for a luxury home takes a uniquely different approach than does selling a regular home.   From the word, go, you need a strong, clear and focused strategy that details how it will position your luxury home above the ordinary, illustrating and marketing its unique features in proper manner to perfect buyer at the perfect price. There are some very different ideas, thoughts and strategies around marketing a luxury home, which in...

Read More

---

Owning vs. Renting

by Michelle Brown-Realtor

---

---

      Making the decision to own a home versus renting one is no small decision. Not only does it affect your expendable cash, but it also has a huge impact on your lifestyle and how much money you’re able to save over time.   Sometimes, the goal to achieve the “American Dream” of owning a home clouds some people’s vision for the future and they buy a home when they should really be renting one.   Similarly, there are people who...

Read More

---

Property tax assessment too high...what you can do about it?

by Michelle Brown-Realtor

---

---

    An increase in home values is great because it increases the equity in your home without you having to invest more money in making it happen. Unfortunately, as the price of your home increases, so does the perceived value of your home in the eyes of your local tax assessor. When that happens, your taxes also go up. The bad news is that your tax rate - the annual percentage of your home’s value that you pay - is fixed by the state and/or municipality in which you...

Read More

---

Top deal breakers for a home under contract and how to fix them

by Les Vinson

---

---

    Selling your home, while exciting, can also be extremely stressful. Even the best of real estate agents have to deal with complicated issues that arise with a home sale. In fact, you’ll find that even when seller and buyer get along great and the sales process is humming along smoothly that challenges can crop up requiring lots of negotiations and may delay the transaction weeks before you can close on the transaction.  Conversely, some deals are complicated...

Read More

---

Why you should wait to buy that car until after your home purchase?

by Les Vinson

---

---

    Getting preapproved for a mortgage is a major step in buying a home. When done properly, it’s like having cash in your hands so you can negotiate effectively with a seller to buy a home.   It’s easily one of the most important things you can do in order to buy the home of your dreams.   But its name gives you a hint as to how fragile this financing instrument can be.   You see, it’s a “pre” approval, which means you’re...

Read More

---

What does a real estate agent actually do?

by Les Vinson

---

---

    Being a real estate agent requires you to employ a significant number of skills to complete a variety of different tasks on a daily basis. Trying to put what an agent does each day in one or two sentences is virtually impossible to do. It would be like trying to tell you what a chef does “cooks food” or what a nurse does “takes care of patients”. There’s a lot more that goes into what they do than just “helping people buy or sell properties”. If...

Read More

---

What is your debt to income ratio...why should you care?

by Les Vinson

---

---

      Any time you have more income and less debt, you’re in good shape in life. That said, there is an ideal ratio between your debt and income in order to qualify for a good mortgage.   When your debt to income ratio is on the high side, you run the risk of not getting a good loan (or not getting a loan at all) if your income were to take a hit during right before or during the loan funding process.   Conversely, having no debt can work against...

Read More

---

What happens when you overprice your home?

by Les Vinson

---

---

    When the real estate market favors sellers, it’s almost like there’s a feeding frenzy among buyers trying to secure listings that seem to get snapped up within hours of being put on the market.   Such demand drives the prices of homes up rapidly, which only feeds into the perception that the good times will last forever.   Unfortunately, trees don’t grow to the sky and there will always be a top of the market. What this means is that even...

Read More

---

Why Get Pre-approved? Structuring Your Offer to Get the Best Deal

by Les Vinson

---

---

    Buying a home is a dream come true, but the process of getting an offer prepared and accepted can be a nightmare if you don’t know what you’re doing.   There are over 80 variables that need to be managed properly when buying a home and mishandling just one of them could cost you tens of thousands of dollars in unnecessary expenses.   Making a home purchase is expensive enough that you don’t need to part ways with any more of your hard-earned...

Read More

---

Why You Should Have A Home Inspection Before You List

by Les Vinson

---

---

        One of the largest home sale killers is the home inspection.   Nearly one-third of all terminated real estate contracts fell apart because of the inspection results. Inspections also ranked as the number three cause of delayed settlements, accounting for 13 percent.   For some reason - and I’ll never get it - a home inspection that comes back with anything less than a perfect report strikes fear into the hearts of buyer agents and home...

Read More

---