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Marketing Strategies: Luxury homes vs average priced homes

by Shelley Gross


Marketing Strategies: Luxury homes vs average priced homes

Marketing Strategies: Luxury homes vs average priced homes   As you can imagine, driving up demand for a luxury home takes a uniquely different approach than does selling a regular home. From the word go, you need a strong, clear and focused strategy that details how it will position your luxury home above the ordinary, illustrating and marketing its unique features in the proper manner to the perfect buyer at the perfect price. There are some very different ideas, thoughts and...

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Owning vs. Renting

by Shelley Gross


Owning vs. Renting

Owning vs. Renting Making the decision to own a home versus renting one is no small decision. Not only does it affect your expendable cash, but it also has a huge impact on your lifestyle and how much money you’re able to save over time. Sometimes, the goal to achieve the “American Dream” of owning a home clouds some people’s vision for the future and they buy a home when they should really be renting one. Similarly, there are people who continue to rent for the...

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Property tax assessment too high...what you can do about it?

by Shelley Gross


Property tax assessment too high...what you can do about it?

Property tax assessment too high...what can you do about it? An increase in home values is great because it increases the equity in your home without you having to invest more money in making it happen. Unfortunately, as the price of your home increases, so does the perceived value of your home in the eyes of your local tax assessor. When that happens, your taxes also go up. The bad news is that your tax rate - the annual percentage of your home’s value that you pay - is fixed...

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How to get the home with the furniture included

by Shelley Gross


How to get the home with the furniture included

How to get the home with the furniture included So you like the dining room table in the house you want to buy, but your agent tells you it’s not included with the sale. What do you do? In short, you ask for it. Well, you negotiate it as part of your offer to purchase the home from the seller. To effectively get the home you want with the furniture included, you should identify in advance any furniture that you are interested in buying and let the seller (or your agent) know...

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How much money will go into your pocket after your home is sold?

by Shelley Gross


How much money will go into your pocket after your home is sold?

How much money will go into your pocket after your home is sold? It’s not what you make, it’s what you keep that matters. This holds especially true when it comes to the sale of your home. The sales price you see at the top of the closing paperwork is rarely, if ever, the amount of money that ends up in your pocket as the seller. There are often a variety of costs and fees associated with getting a home sold, so it’s important that you understand exactly what you’re...

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How much should you offer on the home you fell in love with?

by Shelley Gross


How much should you offer on the home you fell in love with?

  You’ve spent the last few months looking for a home and now the only thing that stands between you and having the right to negotiate full ownership of the home you fell in love with is preparing an offer that will be acceptable to the seller.   The purchase and sales agreement is the first formal communication that leads to the final deal and eventually a closing when it’s time for you to take ownership of the property.   The total agreement between...

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How to Find Bank Foreclosures and Distressed Sales

by Shelley Gross


How to Find Bank Foreclosures and Distressed Sales

How to Find Bank Foreclosures and Distressed Sales Everyone wants a hot deal. For those who have the ability/desire to work with a home that is, in most cases, less than perfect, foreclosures and distressed sales represent some of the hottest deals out there If you want to locate distressed properties, the first thing you have to understand is that no one will usually advertise their home as a “distressed property” unless they are absolutely desperate to unload their home. Homeowners,...

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How to handle a multiple offer situation

by Shelley Gross


How to handle a multiple offer situation

How to handle a multiple offer situation Over the last few years, buyer’s hunger for properties has been insatiable. As a result, properly priced homes were fetching multiple offers on a consistent basis. Though things have settled a bit recently, we’re still in a seller’s market, and that means the chance your listing will receive multiple offers on it is still very much a reality. But, as exciting as having a bidding war on your property is, it can also provide for...

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How to Sell Your Home Fast and for the Most Amount of Money

by Shelley Gross


How to Sell Your Home Fast and for the Most Amount of Money

How to Sell Your Home Fast and for the Most Amount of Money The market has been moving at a pretty good clip over the last several years and it appears that things are going to stay that way for a while. According to the Case Shiller Home Price Index across the United States have increased roughly 45% over the last 5 years. Despite all of the amazing things that have been happening in virtually every market across the country, including ours, one thing still rings true no matter...

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If your home inspection report comes back bad, now what?

by Shelley Gross


If your home inspection report comes back bad, now what?

If your home inspection report comes back bad, now what? One of the biggest deal killers for any real estate transaction is the home inspection. It strikes fear into the hearts of sellers and buyers...even though virtually everything about a home can be repaired or replaced. The good news is that if you have a great real estate agent and a competent home inspector, you can usually handle a failed inspection report properly without having to panic in the process. The key thing to remember...

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