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Marketing Strategies: Luxury homes vs average priced homes
by Brian Botiller
Marketing Strategies: Luxury homes vs average priced homes As you can imagine, driving up demand for a luxury home takes a uniquely different approach than does selling a regular home. From the word go, you need a strong, clear and focused strategy that details how it will position your luxury home above the ordinary, illustrating and marketing its unique features in the proper manner to the perfect buyer at the perfect price. There are some very different ideas, thoughts and...
Read MoreOwning vs. Renting
by Brian Botiller
Owning vs. Renting Making the decision to own a home versus renting one is no small decision. Not only does it affect your expendable cash, but it also has a huge impact on your lifestyle and how much money you’re able to save over time. Sometimes, the goal to achieve the “American Dream” of owning a home clouds some people’s vision for the future and they buy a home when they should really be renting one. Similarly, there are people who continue to rent for the...
Read MoreProperty tax assessment too high...what you can do about it?
by Brian Botiller
Property tax assessment too high...what can you do about it? An increase in home values is great because it increases the equity in your home without you having to invest more money in making it happen. Unfortunately, as the price of your home increases, so does the perceived value of your home in the eyes of your local tax assessor. When that happens, your taxes also go up. The bad news is that your tax rate - the annual percentage of your home’s value that you pay - is fixed...
Read MoreHow to sell a home that didn't sell
by Brian Botiller
How to sell a home that didn't sell The real estate market has been a little crazy lately. Despite that, we’re still looking at homes selling for a great price when they are priced properly based on current market conditions. So, if your "for sale" sign has been sitting on your front lawn a lot longer than you expected, you might be wondering how to sell your home that didn’t sell when you thought it would. As a best practice, it is ideal to consult your real...
Read MoreTop deal breakers for a home under contract and how to fix them
by Susie Sowell Chad Scribner
Your home is under contract, what’s next? Great news, you’ve put your dream home under contract and you’re excited to move in one day soon. That said, there’s a lot that has to happen before you can take occupancy: home inspection, appraisal, financing paperwork, contingencies and other requirements necessary to close. Here’s what you can expect to happen over the coming weeks. Due Diligence Now that the home is yours to negotiate exclusively with...
Read MoreWhy you should wait to buy that car until after your home purchase?
by Susie Sowell Chad Scribner
Why you should wait to buy that car until after your home purchase Getting preapproved for a mortgage is a major step in buying a home. In fact, it’s a virtual necessity to secure a home in this market environment if you’re not paying cash. The great news is, when done properly, it’s like having cash in your hands so you can negotiate effectively with a seller to buy a home. It’s easily one of the most important things you can do in order to buy the home of your...
Read MoreWhat does a real estate agent actually do?
by Susie Sowell Chad Scribner
What does a real estate agent actually do? Being a real estate agent requires you to employ a significant number of skills to complete a variety of different tasks on a daily basis. Trying to put in one or two sentences what an agent does each day is virtually impossible to do. It would be like trying to tell you what a chef does — “cooks food” — or what a nurse does — “takes care of patients”. There’s a lot more that goes into what...
Read MoreWhat is your debt to income ratio...why should you care?
by Susie Sowell Chad Scribner
What is your debt to income ratio...why should you care? Any time you have more income and less debt, you’re in good shape in life. That said, there is an ideal ratio between your debt and income in order to qualify for a good mortgage. When your debt to income ratio is on the high side, you run the risk of not getting a good loan (or not getting a loan at all) if your income were to take a hit right before or during the loan funding process. Conversely, having no debt can work...
Read MoreWhat happens when you overprice your home?
by Susie Sowell Chad Scribner
What happens when you overprice your home? When the real estate market favors sellers, it’s almost like there’s a feeding frenzy among buyers trying to secure listings that seem to get snapped up within hours of being put on the market. Such demand drives the prices of homes up rapidly, which only feeds into the perception that the good times will last forever. Unfortunately, trees don’t grow to the sky and there will always be a top of the market. What this means is...
Read MoreWhy Get Pre-approved? Structuring Your Offer to Get the Best Deal
by Susie Sowell Chad Scribner
Why Get Pre-approved? Structuring Your Offer to Get the Best Deal Buying a home is a dream come true, but the process of getting an offer prepared and accepted can be a nightmare if you don’t know what you’re doing. There are over 88 variables that need to be managed properly when buying a home and mishandling just one of them could cost you tens of thousands of dollars in unnecessary expenses. Making a home purchase is expensive enough that you don’t need to part ways...
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