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What Never to do When Expanding Your Business or Growing a Real Estate Team
by Giovanni Triana
It’s exciting when the time comes to grow your business - either as a team or to expand to another location. What accompanies this excitement, however, are a number of decisions to be made and actions to be taken so that things turn out the best possible for you and everyone involved. And, while you can’t control everything that happens as you expand your enterprise, you can control what you decide to do and how you’re going to handle things. The most...
Read MoreWhat has to be sent before every listing appointment
by Giovanni Triana
So you set yourself a listing appointment. Before you give yourself a richly-deserved pat on the back, you need to make sure you’re in position to win the listing long before you get there. Showing up “cold” without selling yourself a bit before the listing appointment can put you at a huge disadvantage when it comes time to getting the listing agreement signed. With a little pre-listing strategy and a small amount of effort, you can make the sale...
Read MoreWhat Content Do Your Subscribers Want to Get From You?
by Giovanni Triana
“It’s the best marketer, not the best real estate agent, that wins.” My partner Michael Reese has been making the same statement about success in real estate for the last decade: “It’s the best marketer, not the best real estate agent, that wins.” He’s not speaking poorly of good real estate agents - or real estate agents at all - when he says this. Heck, he’s an agent himself and honestly, being a good agent is a minimum...
Read MoreTop 20 Marketing Mistakes You Are Making Today
by Giovanni Triana
The key to marketing is differentiation. This list will give you the roadmap on how to be different in your business business without breaking the bank (or…changing your hairdo, getting lots of tattoos or strange piercings) There are so many things you can do to differentiate yourself from your competition: some of them work, many of them don’t. Some of them cost lots of money, some of them don’t. In a strange twist, it’s usually the ones that don’t...
Read MoreThis is Why There is No Such Thing as a Bad Lead
by Giovanni Triana
“These leads are junk!” You’ve either heard it or said it about one lead source or another in your real estate career. I’m here to tell you that there’s no such thing as a bad lead. Find out how to get a steady stream of solid listing leads in your market. Notice I didn’t say that every name that pops into your CRM is a good name, that every phone number you get is a good phone number and that every email address is the right address. We’ve...
Read MoreThis is How To Structure A Successful Real Estate Team
by Giovanni Triana
Putting your team together the right way makes all the difference You’re ready to grow your team, but you’re in a bit of a quandary. Do you hire an administrative assistant next or do you hire an ISA? Or, should you hire a couple of buyer agents and try to reap the financial rewards from the efforts of other people’s labor? It’s a tough decision to make and one that could send your business into a financial tailspin if...
Read MoreThe 5 C's of Cost Effective Lead Generation
by Giovanni Triana
How to ensure your lead generation budget isn’t crippling your business This sound familiar? You saw a great lead generation strategy and after you watched the webinar, looked at the website and talked with the salesperson...you were in. It’s 90 days later and you’re not sure if it was worth the money. Unfortunately, you weren’t tracking the results you were getting and now, it’s not easy for you to make a definitive decision as to whether...
Read MoreThe Best Ways to Stay in Front of Your Subscribers Part 1: Blogging
by Giovanni Triana
The best agents out there possess two elements of success that most other agents don’t : 1) incredible relationships with the consumers in their marketplace and 2) massive authority as the expert in the real estate industry for their area. They didn’t acquire these two fundamental requirements for success by chance. They engineered them using proven strategies that put them in the position to influence people at the highest levels. More specifically,...
Read MoreThe Best Ways to Stay in Front of Your Subscribers: Video
by Giovanni Triana
If you missed the first entry of this three-part series on the best ways to stay in front of your subscribers, you can check it out here. In part two, we’re going to talk about the power of using video to build authority with your subscribers. As I’ve discussed previously: authority sells. People listen to authority. People trust authority figures and believe them to be right. So right, in fact, that people are willing to listen to them,...
Read MoreThe Best Ways to Stay in Front of Your Subscribers Part 3: Social Media
by Giovanni Triana
There’s no shortage of social media outlets available to business owners and consumers these days. In fact, there are more than 60 of them where providers and consumers can connect with each other on a regular basis. That said, there is a much smaller number of social networking sites where the majority of people spend most of their time. Fifteen to be exact. And it’s on these sites where you should invest your...
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