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5 Statistics You Need to Know About Nurtured Leads
by Jennifer Fanning
You want more listing sales, but seller opportunities are getting snapped up faster than shrimp cocktail at a Christmas party. And if I’m right, for you It’s not a matter of being able to convert sellers at the kitchen table, it’s a matter of being able to get in front of enough of them to build your listing inventory and control your business in this decidedly seller’s market. CTA Conventional...
Read More3 Things to Never Do When Face to Face with Sellers...Even if They Beg You
by Jennifer Fanning
The sellers are sitting across the table from you and you’ve got a legit shot of securing their listing. You’re thinking to yourself: “I’ll do anything - legally, ethically and morally - to get this listing tonight. That’s a great attitude to have, but there are some things you should never do when sitting face to face with sellers, even if they beg you to do it. In fact, there are five of them to be exact and doing...
Read MoreAvoid these 5 Real Estate Listings Business Killers
by Jennifer Fanning
In today’s real estate market, getting listings is as competitive as it’s ever been. The combination of a shortage of inventory and a flood of new agents hitting the real estate market can make it tough to get consistent listing business. With this as the current reality, no agent can afford to be their own worst enemy in generating and then converting listing opportunities. It can damage your listing business...potentially irreparably. Here are five...
Read More5 Reasons Why You Must Build a Pipeline of Listing Nurtures
by Jennifer Fanning
One of the toughest things about growing a real estate business is the lack of consistency. There are months where you have multiple listing appointments and sales and then there are months where you couldn’t buy an appointment or a sale. It can be maddening. Sure, at the end of the year, things may come out alright, but who wants to live their life riding on the real estate roller coaster? Likely not you. Need more listings next year? Find out how to fill your...
Read More5 Ways to Effectively Segment Your Customer Database
by Carmen Murray
As a small business owner, it’s crucial that you use a database to keep track of information about your customers. The information you store in your database can help you make marketing decisions and strategically target customers based on demographic, geographic, and psychographic data.You can use the information you gather to plan email marketing campaigns, make new offers, improve lead conversion and even determine where you should focus most of your sales efforts. Your database is...
Read More5 Ways to Build Authority With Your Database
by Carmen Murray
Trust, as you know, is a core ingredient to building a strong working relationship. However, if you want to earn someone’s business and keep it, you must establish authority as well. The first time you call a prospect for the first time, you likely haven’t given them a good reason to care about you and what you’re saying. They’re likely asking themselves: “Who is this person?” “Why should I believe anything they say?” Do they...
Read More5 Statistics You Need to Know About Nurtured Leads
by Carmen Murray
You want more listing sales, but seller opportunities are getting snapped up faster than shrimp cocktail at a Christmas party. And if I’m right, for you It’s not a matter of being able to convert sellers at the kitchen table, it’s a matter of being able to get in front of enough of them to build your listing inventory and control your business in this decidedly seller’s market. CTA Conventional...
Read More3 Things to Never Do When Face to Face with Sellers...Even if They Beg You
by Carmen Murray
The sellers are sitting across the table from you and you’ve got a legit shot of securing their listing. You’re thinking to yourself: “I’ll do anything - legally, ethically and morally - to get this listing tonight. That’s a great attitude to have, but there are some things you should never do when sitting face to face with sellers, even if they beg you to do it. In fact, there are five of them to be exact and doing...
Read MoreAvoid these 5 Real Estate Listings Business Killers
by Carmen Murray
In today’s real estate market, getting listings is as competitive as it’s ever been. The combination of a shortage of inventory and a flood of new agents hitting the real estate market can make it tough to get consistent listing business. With this as the current reality, no agent can afford to be their own worst enemy in generating and then converting listing opportunities. It can damage your listing business...potentially irreparably. Here are five...
Read More5 Reasons Why You Must Build a Pipeline of Listing Nurtures
by Carmen Murray
One of the toughest things about growing a real estate business is the lack of consistency. There are months where you have multiple listing appointments and sales and then there are months where you couldn’t buy an appointment or a sale. It can be maddening. Sure, at the end of the year, things may come out alright, but who wants to live their life riding on the real estate roller coaster? Likely not you. Need more listings next year? Find out how to fill your...
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