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How to Expand Into a New Market With Predictable Lead Generation
by Kate Tye
2017 was a crazy year for real estate as the number of existing homes sold nationwide, 5.57 million, was the third highest since 2005 at the height of the market before the crash. The real estate market is still moving at breakneck speed and it appears that there’s little if any chance of it letting up. There’s definitely money to be made. That said, as an agent in today’s market you’re definitely facing competition from lots of...
Read MoreHow to Double Your Sales Results With Half Your Budget
by Kate Tye
Doubling sales is an exciting proposition for most agents. Doubling sales by using only half of your annual marketing budget to do so is mindblowing. But or those who are willing to take the steps necessary to make it happen...it’s also completely realistic. By looking at how you do your marketing a little differently and being open to some simple but effective ways to generate and convert leads, you can have a whole lot more sales at the end of...
Read MoreWhy Old-School Marketing Strategies Cost You Money
by Angelica Flournoy
Here’s a closer look at some old school marketing strategies and why they cost more money to generate business for you. Eight-track tapes, rotary phones, video cassettes, cassette tapes, CD’s, phone booths, etc; they all played a significant part in our history as a maturing nation. But today, it’s almost impossible to find any of them anywhere other than a museum or a flea market. Why...because they’ve ‘old school” solutions that have...
Read MoreCase Study: Jason Williford and Tracy Cousineau
by Kate Tye
A Powerful Story of Redemption and Success Tracy Cousineau and Jason Williford are partners in one of Atlanta’s most successful real estate companies: Real Estate Expert Advisors. In 2017, their team sold over 550 homes for $136 million in volume and over $4.6 million in GCI. This year, they are on pace to serve over 700 families, putting them in rarified air in the real estate community in Atlanta and beyond. As clients of ours for the past five...
Read MoreWhy Agents WASTE 97% of their leads
by Angelica Flournoy
With budgets ranging from $100 to $60,000 per month, it is imperative that you understand exactly how to not waste a single lead you pay for! The single biggest mistake made by agents who are trying to grow their business is focusing solely on lead generation. You could have the lowest cost per lead and the most leads out of your entire market, but IF YOU CANNOT CLOSE THEM...IT MEANS NOTHING! Agents waste up to 97% of their leads due to lack of understanding how to maximize...
Read MoreBREAKING: Expansion May Be the Best Way to Destroy Your Net Worth
by Kate Tye
To expand or not to expand, that is the question. Many agents have dreams of building a big, powerful business that not only takes care of their employees and agents but also of themselves and their families. In the last several years, some of the “big box” companies out there have been facilitating expansion strategies to help agents do just that. While expansion has helped some who’ve taken advantage of the strategy grow their influence...
Read MoreWhat Never to do When Expanding Your Business or Growing a Real Estate Team
by Angelica Flournoy
It’s exciting when the time comes to grow your business - either as a team or to expand to another location. What accompanies this excitement, however, are a number of decisions to be made and actions to be taken so that things turn out the best possible for you and everyone involved. And, while you can’t control everything that happens as you expand your enterprise, you can control what you decide to do and how you’re going to handle things. The most...
Read MoreA Complete Strategy to Nail Your Listing Appointments - Part 1
by Kate Tye
Showing up unprepared at a listing appointment with nothing more than your laptop and a CMA is akin to showing up with the proverbial “knife at a gun fight”. With the real estate market only producing 3.6% more homes sold in 2018 over 2017 and having the largest number of agents selling homes in 6 years, competition for listings is as fierce as it’s ever been. CTA As a result of this,...
Read MoreWhat has to be sent before every listing appointment
by Angelica Flournoy
So you set yourself a listing appointment. Before you give yourself a richly-deserved pat on the back, you need to make sure you’re in position to win the listing long before you get there. Showing up “cold” without selling yourself a bit before the listing appointment can put you at a huge disadvantage when it comes time to getting the listing agreement signed. With a little pre-listing strategy and a small amount of effort, you can make the sale...
Read MoreA Complete Strategy to Nail Your Listing Appointments - Part 2
by Kate Tye
In part 1 of this series, we talked about how to prepare yourself - and your sellers - for the time you’re going to spend at their home. By the time you get to the front door of the seller’s home, they should be moderately familiar with who you are, what you do and how you’re going to be able to help them achieve their goals. As well, you should be very familiar with the seller’s timing, motivation and the goals they’re looking...
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