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A Complete Strategy to Nail Your Listing Appointments - Part 2
by John Parrinello
In part 1 of this series, we talked about how to prepare yourself - and your sellers - for the time you’re going to spend at their home. By the time you get to the front door of the seller’s home, they should be moderately familiar with who you are, what you do and how you’re going to be able to help them achieve their goals. As well, you should be very familiar with the seller’s timing, motivation and the goals they’re looking...
Read MoreThe Best Ways to Stay in Front of Your Subscribers: Video
by Taylor Delph
If you missed the first entry of this three-part series on the best ways to stay in front of your subscribers, you can check it out here. In part two, we’re going to talk about the power of using video to build authority with your subscribers. As I’ve discussed previously: authority sells. People listen to authority. People trust authority figures and believe them to be right. So right, in fact, that people are willing to listen to them,...
Read MoreCase Study: Jason Williford and Tracy Cousineau
by Tammy McCurdy
A Powerful Story of Redemption and Success Tracy Cousineau and Jason Williford are partners in one of Atlanta’s most successful real estate companies: Real Estate Expert Advisors. In 2017, their team sold over 550 homes for $136 million in volume and over $4.6 million in GCI. This year, they are on pace to serve over 700 families, putting them in rarified air in the real estate community in Atlanta and beyond. As clients of ours for the past five...
Read MoreHow to Double Your Sales Results With Half Your Budget
by Patricia Lanzilotta
Doubling sales is an exciting proposition for most agents. Doubling sales by using only half of your annual marketing budget to do so is mindblowing. But or those who are willing to take the steps necessary to make it happen...it’s also completely realistic. By looking at how you do your marketing a little differently and being open to some simple but effective ways to generate and convert leads, you can have a whole lot more sales at the end of...
Read MoreHow to hire an Inside Sales Agent ( ISA ) and get results...fast.
by Lynnette Boudet
When you bring your Inside Sales Agent ( ISA ) onboard, you’ll want this person to be a beast on the phone as soon as humanly possible. Certainly, there are a lot of moving parts involved in the process and being derailed by the details about what to do and when could easily hamper your results. The good news is that if you do what we recommend here, your ISA can hit the ground running in no time and start producing qualified listing appointments virtually...
Read MoreThe 5 C's of Cost Effective Lead Generation
by Brenda Snow
How to ensure your lead generation budget isn’t crippling your business This sound familiar? You saw a great lead generation strategy and after you watched the webinar, looked at the website and talked with the salesperson...you were in. It’s 90 days later and you’re not sure if it was worth the money. Unfortunately, you weren’t tracking the results you were getting and now, it’s not easy for you to make a definitive decision as to whether...
Read MoreCase Study: Jason Williford and Tracy Cousineau
by Brenda Armitage
A Powerful Story of Redemption and Success Tracy Cousineau and Jason Williford are partners in one of Atlanta’s most successful real estate companies: Real Estate Expert Advisors. In 2017, their team sold over 550 homes for $136 million in volume and over $4.6 million in GCI. This year, they are on pace to serve over 700 families, putting them in rarified air in the real estate community in Atlanta and beyond. As clients of ours for the past five...
Read MoreThe Best Ways to Stay in Front of Your Subscribers Part 3: Social Media
by Lucy Ulikhanova
There’s no shortage of social media outlets available to business owners and consumers these days. In fact, there are more than 60 of them where providers and consumers can connect with each other on a regular basis. That said, there is a much smaller number of social networking sites where the majority of people spend most of their time. Fifteen to be exact. And it’s on these sites where you should invest your...
Read MoreThe 5 C's of Cost Effective Lead Generation
by Nick Clarke
How to ensure your lead generation budget isn’t crippling your business This sound familiar? You saw a great lead generation strategy and after you watched the webinar, looked at the website and talked with the salesperson...you were in. It’s 90 days later and you’re not sure if it was worth the money. Unfortunately, you weren’t tracking the results you were getting and now, it’s not easy for you to make a definitive decision as to whether...
Read MoreCase Study: Jason Williford and Tracy Cousineau
by Sarah Moore
A Powerful Story of Redemption and Success Tracy Cousineau and Jason Williford are partners in one of Atlanta’s most successful real estate companies: Real Estate Expert Advisors. In 2017, their team sold over 550 homes for $136 million in volume and over $4.6 million in GCI. This year, they are on pace to serve over 700 families, putting them in rarified air in the real estate community in Atlanta and beyond. As clients of ours for the past five...
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