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The 5 C's of Cost Effective Lead Generation
by Michael Givens
How to ensure your lead generation budget isn’t crippling your business This sound familiar? You saw a great lead generation strategy and after you watched the webinar, looked at the website and talked with the salesperson...you were in. It’s 90 days later and you’re not sure if it was worth the money. Unfortunately, you weren’t tracking the results you were getting and now, it’s not easy for you to make a definitive decision as to whether...
Read MoreCase Study: Jason Williford and Tracy Cousineau
by Jonathan Tucker
A Powerful Story of Redemption and Success Tracy Cousineau and Jason Williford are partners in one of Atlanta’s most successful real estate companies: Real Estate Expert Advisors. In 2017, their team sold over 550 homes for $136 million in volume and over $4.6 million in GCI. This year, they are on pace to serve over 700 families, putting them in rarified air in the real estate community in Atlanta and beyond. As clients of ours for the past five...
Read MoreThis is How To Structure A Successful Real Estate Team
by Taylor Delph
Putting your team together the right way makes all the difference You’re ready to grow your team, but you’re in a bit of a quandary. Do you hire an administrative assistant next or do you hire an ISA? Or, should you hire a couple of buyer agents and try to reap the financial rewards from the efforts of other people’s labor? It’s a tough decision to make and one that could send your business into a financial tailspin if...
Read MoreHow to hire an Inside Sales Agent ( ISA ) and get results...fast.
by Tammy McCurdy
When you bring your Inside Sales Agent ( ISA ) onboard, you’ll want this person to be a beast on the phone as soon as humanly possible. Certainly, there are a lot of moving parts involved in the process and being derailed by the details about what to do and when could easily hamper your results. The good news is that if you do what we recommend here, your ISA can hit the ground running in no time and start producing qualified listing appointments virtually...
Read MoreHow to Overcome Inconsistency and Grow A Successful Team
by Patricia Lanzilotta
Every agent goes through changes in their business and each of those changes moves them through different stages towards building a bigger, better more successful real estate business. There’s no time frame for how long it takes to get to each stage, nor is there a time limit as to how long you’ll stay. CTA One of the biggest challenges most agents face is inconsistency - inconsistency in...
Read MoreHow to Contact More of Your Leads
by Lynnette Boudet
Which are better for you? “Sales is a contact sport. It takes contact to make sales.” Jim Thomas, FM Consulting Every sales journey starts with some sort of contact. An email, a text, a phone call, a handwritten note...no matter what the medium, a contact is needed to start the process. Find out how we can help you contact more of your leads, faster than ever. Click here for details. Your ultimate goal is to get in front of your prospects so you can earn their business...
Read MoreTop 20 Marketing Mistakes You Are Making Today
by Brenda Snow
The key to marketing is differentiation. This list will give you the roadmap on how to be different in your business business without breaking the bank (or…changing your hairdo, getting lots of tattoos or strange piercings) There are so many things you can do to differentiate yourself from your competition: some of them work, many of them don’t. Some of them cost lots of money, some of them don’t. In a strange twist, it’s usually the ones that don’t...
Read MoreHow to hire an Inside Sales Agent ( ISA ) and get results...fast.
by Brenda Armitage
When you bring your Inside Sales Agent ( ISA ) onboard, you’ll want this person to be a beast on the phone as soon as humanly possible. Certainly, there are a lot of moving parts involved in the process and being derailed by the details about what to do and when could easily hamper your results. The good news is that if you do what we recommend here, your ISA can hit the ground running in no time and start producing qualified listing appointments virtually...
Read MoreThe 5 C's of Cost Effective Lead Generation
by Lucy Ulikhanova
How to ensure your lead generation budget isn’t crippling your business This sound familiar? You saw a great lead generation strategy and after you watched the webinar, looked at the website and talked with the salesperson...you were in. It’s 90 days later and you’re not sure if it was worth the money. Unfortunately, you weren’t tracking the results you were getting and now, it’s not easy for you to make a definitive decision as to whether...
Read MoreThe Best Ways to Stay in Front of Your Subscribers: Video
by Kennedy O'Reilly
If you missed the first entry of this three-part series on the best ways to stay in front of your subscribers, you can check it out here. In part two, we’re going to talk about the power of using video to build authority with your subscribers. As I’ve discussed previously: authority sells. People listen to authority. People trust authority figures and believe them to be right. So right, in fact, that people are willing to listen to them,...
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