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How to Step Out of Your Business At the Right Time
by Lori Ross
I’ve spoken with thousands of agents in the last several years and the goal for almost all of them is to become true CEO of their business. As the true CEO, they have the luxury of working if they want to and not working if they don’t. And if they want to step out of the business and let it run without them, that’s an option too. In my experience, however, what I’ve found is that most agents step out production and get...
Read MoreHow to Stop the Bleeding in Your Lead Conversion Strategy
by Cecille Joan Fianza
The single largest source of financial “bleeding” in your real estate business is leads that are either poorly followed up with or not followed up with at all. Hands down. CTA What’s worse is that in almost every case, it’s pretty much preventable as you and/or your team members have control over all the reasons that it happens. This is not to say that you’re...
Read MoreHow to Stop the Bleeding in Your Lead Conversion Strategy
by James Denson
The single largest source of financial “bleeding” in your real estate business is leads that are either poorly followed up with or not followed up with at all. Hands down. CTA What’s worse is that in almost every case, it’s pretty much preventable as you and/or your team members have control over all the reasons that it happens. This is not to say that you’re...
Read MoreWhat Content Do Your Subscribers Want to Get From You?
by Michael Givens
“It’s the best marketer, not the best real estate agent, that wins.” My partner Michael Reese has been making the same statement about success in real estate for the last decade: “It’s the best marketer, not the best real estate agent, that wins.” He’s not speaking poorly of good real estate agents - or real estate agents at all - when he says this. Heck, he’s an agent himself and honestly, being a good agent is a minimum...
Read MoreHow to Overcome Inconsistency and Grow A Successful Team
by Jonathan Tucker
Every agent goes through changes in their business and each of those changes moves them through different stages towards building a bigger, better more successful real estate business. There’s no time frame for how long it takes to get to each stage, nor is there a time limit as to how long you’ll stay. CTA One of the biggest challenges most agents face is inconsistency - inconsistency in...
Read MoreWhat has to be sent before every listing appointment
by Taylor Delph
So you set yourself a listing appointment. Before you give yourself a richly-deserved pat on the back, you need to make sure you’re in position to win the listing long before you get there. Showing up “cold” without selling yourself a bit before the listing appointment can put you at a huge disadvantage when it comes time to getting the listing agreement signed. With a little pre-listing strategy and a small amount of effort, you can make the sale...
Read MoreHow to Stop the Bleeding in Your Lead Conversion Strategy
by Tammy McCurdy
The single largest source of financial “bleeding” in your real estate business is leads that are either poorly followed up with or not followed up with at all. Hands down. CTA What’s worse is that in almost every case, it’s pretty much preventable as you and/or your team members have control over all the reasons that it happens. This is not to say that you’re...
Read MoreHow to Use Content Marketing to Grow Your Brand
by Patricia Lanzilotta
Content marketing is a buzzword across most industries these days. According to the Content Marketing Institute, over 89 percent of brands use content marketing to grow their business. Though many don’t realize it, content marketing is especially important for small businesses. Many small businesses don’t have massive budgets to invest in advertising or other expensive marketing strategies and tactics to grow their brand. Content marketing...
Read MoreA Complete Strategy to Nail Your Listing Appointments - Part 3
by Santino Gance
Here in the final installment of this three-part blog series, we’re going to take you from the listing presentation into the home stretch to discuss pricing and then get your paperwork signed. Once you’ve gotten into you listing presentation, you need to be looking for two specific things: 1) signs that your seller prospects are tracking with you and 2) buying signals letting you know it’s time to stop your listing presentation and move on to pricing...
Read MoreFacebook Leads vs Google Real Estate Leads
by Lynnette Boudet
Which are better for you? In many instances, Facebook and Google are competitors in the same space vying both for online viewers and advertising dollars. From a practical standpoint, Facebook and Google are platforms that any sharp business owner could use at the same time to increase visibility and lead generation in the quest to build their customer base. Click here to get find out how to get access to the highest quality listing leads in your area. The strategies for each are different...
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