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Why Agents WASTE 97% of their leads

by Kennedy O'Reilly

With budgets ranging from $100 to $60,000 per month, it is imperative that you understand exactly how to not waste a single lead you pay for! The single biggest mistake made by agents who are trying to grow their business is focusing solely on lead generation. You could have the lowest cost per lead and the most leads out of your entire market, but IF YOU CANNOT CLOSE THEM...IT MEANS NOTHING! Agents waste up to 97% of their leads due to lack of understanding how to maximize...

How to Overcome Inconsistency and Grow A Successful Team

by Alefe Oliveira

Every agent goes through changes in their business and each of those changes moves them through different stages towards building a bigger, better more successful real estate business. There’s no time frame for how long it takes to get to each stage, nor is there a time limit as to how long you’ll stay. CTA One of the biggest challenges most agents face is inconsistency - inconsistency in...

This is How To Structure A Successful Real Estate Team

by Sarah Moore

Putting your team together the right way makes all the difference You’re ready to grow your team, but you’re in a bit of a quandary. Do you hire an administrative assistant next or do you hire an ISA? Or, should you hire a couple of buyer agents and try to reap the financial rewards from the efforts of other people’s labor? It’s a tough decision to make and one that could send your business into a financial tailspin if...

How to Double Your Sales Results With Half Your Budget

by Carrie Juliao

Doubling sales is an exciting proposition for most agents. Doubling sales by using only half of your annual marketing budget to do so is mindblowing. But or those who are willing to take the steps necessary to make it happen...it’s also completely realistic. By looking at how you do your marketing a little differently and being open to some simple but effective ways to generate and convert leads, you can have a whole lot more sales at the end of...

The Best Ways to Stay in Front of Your Subscribers: Video

by Lori Ross

If you missed the first entry of this three-part series on the best ways to stay in front of your subscribers, you can check it out here. In part two, we’re going to talk about the power of using video to build authority with your subscribers. As I’ve discussed previously: authority sells. People listen to authority. People trust authority figures and believe them to be right. So right, in fact, that people are willing to listen to them,...

The Best Ways to Stay in Front of Your Subscribers Part 1: Blogging

by Cecille Joan Fianza

The best agents out there possess two elements of success that most other agents don’t : 1) incredible relationships with the consumers in their marketplace and 2) massive authority as the expert in the real estate industry for their area. They didn’t acquire these two fundamental requirements for success by chance. They engineered them using proven strategies that put them in the position to influence people at the highest levels. More specifically,...

The 5 C's of Cost Effective Lead Generation

by James Denson

How to ensure your lead generation budget isn’t crippling your business This sound familiar? You saw a great lead generation strategy and after you watched the webinar, looked at the website and talked with the salesperson...you were in. It’s 90 days later and you’re not sure if it was worth the money. Unfortunately, you weren’t tracking the results you were getting and now, it’s not easy for you to make a definitive decision as to whether...

Case Study: Jason Williford and Tracy Cousineau

by Deanna Crook

A Powerful Story of Redemption and Success Tracy Cousineau and Jason Williford are partners in one of Atlanta’s most successful real estate companies: Real Estate Expert Advisors. In 2017, their team sold over 550 homes for $136 million in volume and over $4.6 million in GCI. This year, they are on pace to serve over 700 families, putting them in rarified air in the real estate community in Atlanta and beyond. As clients of ours for the past five...

The Best Ways to Stay in Front of Your Subscribers Part 3: Social Media

by Jonathan Tucker

There’s no shortage of social media outlets available to business owners and consumers these days. In fact, there are more than 60 of them where providers and consumers can connect with each other on a regular basis. That said, there is a much smaller number of social networking sites where the majority of people spend most of their time. Fifteen to be exact. And it’s on these sites where you should invest your...

How to Stop the Bleeding in Your Lead Conversion Strategy

by John Parrinello

The single largest source of financial “bleeding” in your real estate business is leads that are either poorly followed up with or not followed up with at all. Hands down. CTA What’s worse is that in almost every case, it’s pretty much preventable as you and/or your team members have control over all the reasons that it happens. This is not to say that you’re...

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