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This is Why There is No Such Thing as a Bad Lead
by James Denson
“These leads are junk!” You’ve either heard it or said it about one lead source or another in your real estate career. I’m here to tell you that there’s no such thing as a bad lead. Find out how to get a steady stream of solid listing leads in your market. Notice I didn’t say that every name that pops into your CRM is a good name, that every phone number you get is a good phone number and that every email address is the right address. We’ve...
Read MoreHow to Expand Into a New Market With Predictable Lead Generation
by Deanna Crook
2017 was a crazy year for real estate as the number of existing homes sold nationwide, 5.57 million, was the third highest since 2005 at the height of the market before the crash. The real estate market is still moving at breakneck speed and it appears that there’s little if any chance of it letting up. There’s definitely money to be made. That said, as an agent in today’s market you’re definitely facing competition from lots of...
Read MoreThe Best Ways to Stay in Front of Your Subscribers Part 1: Blogging
by Jonathan Tucker
The best agents out there possess two elements of success that most other agents don’t : 1) incredible relationships with the consumers in their marketplace and 2) massive authority as the expert in the real estate industry for their area. They didn’t acquire these two fundamental requirements for success by chance. They engineered them using proven strategies that put them in the position to influence people at the highest levels. More specifically,...
Read MoreHow to Use Content Marketing to Grow Your Brand
by John Parrinello
Content marketing is a buzzword across most industries these days. According to the Content Marketing Institute, over 89 percent of brands use content marketing to grow their business. Though many don’t realize it, content marketing is especially important for small businesses. Many small businesses don’t have massive budgets to invest in advertising or other expensive marketing strategies and tactics to grow their brand. Content marketing...
Read MoreHow to hire an Inside Sales Agent ( ISA ) and get results...fast.
by Theresa Hinch
When you bring your Inside Sales Agent ( ISA ) onboard, you’ll want this person to be a beast on the phone as soon as humanly possible. Certainly, there are a lot of moving parts involved in the process and being derailed by the details about what to do and when could easily hamper your results. The good news is that if you do what we recommend here, your ISA can hit the ground running in no time and start producing qualified listing appointments virtually...
Read MoreHow to Overcome Inconsistency and Grow A Successful Team
by Lauren Morgan
Every agent goes through changes in their business and each of those changes moves them through different stages towards building a bigger, better more successful real estate business. There’s no time frame for how long it takes to get to each stage, nor is there a time limit as to how long you’ll stay. CTA One of the biggest challenges most agents face is inconsistency - inconsistency in...
Read MoreHow to Step Out of Your Business At the Right Time
by Casey Butler
I’ve spoken with thousands of agents in the last several years and the goal for almost all of them is to become true CEO of their business. As the true CEO, they have the luxury of working if they want to and not working if they don’t. And if they want to step out of the business and let it run without them, that’s an option too. In my experience, however, what I’ve found is that most agents step out production and get...
Read MoreThis is Why There is No Such Thing as a Bad Lead
by Tammy McCurdy
“These leads are junk!” You’ve either heard it or said it about one lead source or another in your real estate career. I’m here to tell you that there’s no such thing as a bad lead. Find out how to get a steady stream of solid listing leads in your market. Notice I didn’t say that every name that pops into your CRM is a good name, that every phone number you get is a good phone number and that every email address is the right address. We’ve...
Read MoreTop 20 Marketing Mistakes You Are Making Today
by Patricia Lanzilotta
The key to marketing is differentiation. This list will give you the roadmap on how to be different in your business business without breaking the bank (or…changing your hairdo, getting lots of tattoos or strange piercings) There are so many things you can do to differentiate yourself from your competition: some of them work, many of them don’t. Some of them cost lots of money, some of them don’t. In a strange twist, it’s usually the ones that don’t...
Read MoreHow to Use Content Marketing to Grow Your Brand
by Santino Gance
Content marketing is a buzzword across most industries these days. According to the Content Marketing Institute, over 89 percent of brands use content marketing to grow their business. Though many don’t realize it, content marketing is especially important for small businesses. Many small businesses don’t have massive budgets to invest in advertising or other expensive marketing strategies and tactics to grow their brand. Content marketing...
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