Blog

What has to be sent before every listing appointment

by Sarah Moore


What has to be sent before every listing appointment

    So you set yourself a listing appointment. Before you give yourself a richly-deserved pat on the back, you need to make sure you’re in position to win the listing long before you get there. Showing up “cold” without selling yourself a bit before the listing appointment can put you at a huge disadvantage when it comes time to getting the listing agreement signed. With a little pre-listing strategy and a small amount of effort, you can make the sale...

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How to Step Out of Your Business At the Right Time

by Carrie Juliao


How to Step Out of Your Business At the Right Time

    I’ve spoken with thousands of agents in the last several years and the goal for almost all of them is to become true CEO of their business.   As the true CEO, they have the luxury of working if they want to and not working if they don’t.   And if they want to step out of the business and let it run without them, that’s an option too.   In my experience, however, what I’ve found is that most agents step out production and get...

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This is Why There is No Such Thing as a Bad Lead

by Lori Ross


This is Why There is No Such Thing as a Bad Lead

    “These leads are junk!” You’ve either heard it or said it about one lead source or another in your real estate career. I’m here to tell you that there’s no such thing as a bad lead. Find out how to get a steady stream of solid listing leads in your market. Notice I didn’t say that every name that pops into your CRM is a good name, that every phone number you get is a good phone number and that every email address is the right address. We’ve...

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Top 20 Marketing Mistakes You Are Making Today

by Cecille Joan Fianza


  The key to marketing is differentiation. This list will give you the roadmap on how to be different in your business business without breaking the bank (or…changing your hairdo, getting lots of tattoos or strange piercings)   There are so many things you can do to differentiate yourself from your competition: some of them work, many of them don’t. Some of them cost lots of money, some of them don’t. In a strange twist, it’s usually the ones that don’t...

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What Content Do Your Subscribers Want to Get From You?

by James Denson


What Content Do Your Subscribers Want to Get From You?

  “It’s the best marketer, not the best real estate agent, that wins.”   My partner Michael Reese has been making the same statement about success in real estate for the last decade: “It’s the best marketer, not the best real estate agent, that wins.” He’s not speaking poorly of good real estate agents - or real estate agents at all - when he says this. Heck, he’s an agent himself and honestly, being a good agent is a minimum...

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How to Overcome Inconsistency and Grow A Successful Team

by Deanna Crook


How to Overcome Inconsistency and Grow A Successful Team

    Every agent goes through changes in their business and each of those changes moves them through different stages towards building a bigger, better more successful real estate business.   There’s no time frame for how long it takes to get to each stage, nor is there a time limit as to how long you’ll stay.   CTA   One of the biggest challenges most agents face is inconsistency - inconsistency in...

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This is How To Structure A Successful Real Estate Team

by Jonathan Tucker


This is How To Structure A Successful Real Estate Team

  Putting your team together the right way makes all the difference   You’re ready to grow your team, but you’re in a bit of a quandary.   Do you hire an administrative assistant next or do you hire an ISA?   Or, should you hire a couple of buyer agents and try to reap the financial rewards from the efforts of other people’s labor?   It’s a tough decision to make and one that could send your business into a financial tailspin if...

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Don't Spend another dime on lead gen until you read this!

by John Parrinello


  Buyers vs Sellers...what's your focus?  One can pay you $2500 per hour and the other can pay $238   We did a study with a group of agents to find out how much time was being spent with buyers vs sellers.  We knew that buyers took more time but the results were UNBELIEVABLE!   The average amount of the agent’s time it took to close a buyer deal :  21 HOURS!!! The average amount of the agent’s time it took to close a seller deal : 2 HOURS!!!...

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How to Step Out of Your Business At the Right Time

by Theresa Hinch


How to Step Out of Your Business At the Right Time

    I’ve spoken with thousands of agents in the last several years and the goal for almost all of them is to become true CEO of their business.   As the true CEO, they have the luxury of working if they want to and not working if they don’t.   And if they want to step out of the business and let it run without them, that’s an option too.   In my experience, however, what I’ve found is that most agents step out production and get...

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How to Contact More of Your Leads

by Lauren Morgan


How to Contact More of Your Leads

Which are better for you? “Sales is a contact sport. It takes contact to make sales.” Jim Thomas, FM Consulting Every sales journey starts with some sort of contact. An email, a text, a phone call, a handwritten note...no matter what the medium, a contact is needed to start the process. Find out how we can help you contact more of your leads, faster than ever. Click here for details. Your ultimate goal is to get in front of your prospects so you can earn their business...

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