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Why Agents WASTE 97% of their leads
by James Denson
With budgets ranging from $100 to $60,000 per month, it is imperative that you understand exactly how to not waste a single lead you pay for! The single biggest mistake made by agents who are trying to grow their business is focusing solely on lead generation. You could have the lowest cost per lead and the most leads out of your entire market, but IF YOU CANNOT CLOSE THEM...IT MEANS NOTHING! Agents waste up to 97% of their leads due to lack of understanding how to maximize...
Read MoreHow to Stop the Bleeding in Your Lead Conversion Strategy
by Deanna Crook
The single largest source of financial “bleeding” in your real estate business is leads that are either poorly followed up with or not followed up with at all. Hands down. CTA What’s worse is that in almost every case, it’s pretty much preventable as you and/or your team members have control over all the reasons that it happens. This is not to say that you’re...
Read MoreWhat Content Do Your Subscribers Want to Get From You?
by Jonathan Tucker
“It’s the best marketer, not the best real estate agent, that wins.” My partner Michael Reese has been making the same statement about success in real estate for the last decade: “It’s the best marketer, not the best real estate agent, that wins.” He’s not speaking poorly of good real estate agents - or real estate agents at all - when he says this. Heck, he’s an agent himself and honestly, being a good agent is a minimum...
Read MoreFacebook Leads vs Google Real Estate Leads
by John Parrinello
Which are better for you? In many instances, Facebook and Google are competitors in the same space vying both for online viewers and advertising dollars. From a practical standpoint, Facebook and Google are platforms that any sharp business owner could use at the same time to increase visibility and lead generation in the quest to build their customer base. Click here to get find out how to get access to the highest quality listing leads in your area. The strategies for each are different...
Read MoreHow to Use Content Marketing to Grow Your Brand
by Theresa Hinch
Content marketing is a buzzword across most industries these days. According to the Content Marketing Institute, over 89 percent of brands use content marketing to grow their business. Though many don’t realize it, content marketing is especially important for small businesses. Many small businesses don’t have massive budgets to invest in advertising or other expensive marketing strategies and tactics to grow their brand. Content marketing...
Read MoreDon't Spend another dime on lead gen until you read this!
by Lauren Morgan
Buyers vs Sellers...what's your focus? One can pay you $2500 per hour and the other can pay $238 We did a study with a group of agents to find out how much time was being spent with buyers vs sellers. We knew that buyers took more time but the results were UNBELIEVABLE! The average amount of the agent’s time it took to close a buyer deal : 21 HOURS!!! The average amount of the agent’s time it took to close a seller deal : 2 HOURS!!!...
Read MoreFacebook Leads vs Google Real Estate Leads
by Casey Butler
Which are better for you? In many instances, Facebook and Google are competitors in the same space vying both for online viewers and advertising dollars. From a practical standpoint, Facebook and Google are platforms that any sharp business owner could use at the same time to increase visibility and lead generation in the quest to build their customer base. Click here to get find out how to get access to the highest quality listing leads in your area. The strategies for each are different...
Read MoreWhy Agents WASTE 97% of their leads
by Tammy McCurdy
With budgets ranging from $100 to $60,000 per month, it is imperative that you understand exactly how to not waste a single lead you pay for! The single biggest mistake made by agents who are trying to grow their business is focusing solely on lead generation. You could have the lowest cost per lead and the most leads out of your entire market, but IF YOU CANNOT CLOSE THEM...IT MEANS NOTHING! Agents waste up to 97% of their leads due to lack of understanding how to maximize...
Read MoreWhy Old-School Marketing Strategies Cost You Money
by Patricia Lanzilotta
Here’s a closer look at some old school marketing strategies and why they cost more money to generate business for you. Eight-track tapes, rotary phones, video cassettes, cassette tapes, CD’s, phone booths, etc; they all played a significant part in our history as a maturing nation. But today, it’s almost impossible to find any of them anywhere other than a museum or a flea market. Why...because they’ve ‘old school” solutions that have...
Read MoreA Complete Strategy to Nail Your Listing Appointments - Part 3
by Mona Edwards
Here in the final installment of this three-part blog series, we’re going to take you from the listing presentation into the home stretch to discuss pricing and then get your paperwork signed. Once you’ve gotten into you listing presentation, you need to be looking for two specific things: 1) signs that your seller prospects are tracking with you and 2) buying signals letting you know it’s time to stop your listing presentation and move on to pricing...
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