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How to Double Your Sales Results With Half Your Budget
by Mona Edwards
Doubling sales is an exciting proposition for most agents. Doubling sales by using only half of your annual marketing budget to do so is mindblowing. But or those who are willing to take the steps necessary to make it happen...it’s also completely realistic. By looking at how you do your marketing a little differently and being open to some simple but effective ways to generate and convert leads, you can have a whole lot more sales at the end of...
Read MoreThe Best Ways to Stay in Front of Your Subscribers: Video
by Tristen Peterson
If you missed the first entry of this three-part series on the best ways to stay in front of your subscribers, you can check it out here. In part two, we’re going to talk about the power of using video to build authority with your subscribers. As I’ve discussed previously: authority sells. People listen to authority. People trust authority figures and believe them to be right. So right, in fact, that people are willing to listen to them,...
Read MoreA Complete Strategy to Nail Your Listing Appointments - Part 1
by Thaddeus Blevins
Showing up unprepared at a listing appointment with nothing more than your laptop and a CMA is akin to showing up with the proverbial “knife at a gun fight”. With the real estate market only producing 3.6% more homes sold in 2018 over 2017 and having the largest number of agents selling homes in 6 years, competition for listings is as fierce as it’s ever been. CTA As a result of this,...
Read MoreBREAKING: Expansion May Be the Best Way to Destroy Your Net Worth
by Ann West
To expand or not to expand, that is the question. Many agents have dreams of building a big, powerful business that not only takes care of their employees and agents but also of themselves and their families. In the last several years, some of the “big box” companies out there have been facilitating expansion strategies to help agents do just that. While expansion has helped some who’ve taken advantage of the strategy grow their influence...
Read MoreCase Study: Jason Williford and Tracy Cousineau
by Liana Gonzalez
A Powerful Story of Redemption and Success Tracy Cousineau and Jason Williford are partners in one of Atlanta’s most successful real estate companies: Real Estate Expert Advisors. In 2017, their team sold over 550 homes for $136 million in volume and over $4.6 million in GCI. This year, they are on pace to serve over 700 families, putting them in rarified air in the real estate community in Atlanta and beyond. As clients of ours for the past five...
Read MoreHow to Double Your Sales Results With Half Your Budget
by Luis santiago
Doubling sales is an exciting proposition for most agents. Doubling sales by using only half of your annual marketing budget to do so is mindblowing. But or those who are willing to take the steps necessary to make it happen...it’s also completely realistic. By looking at how you do your marketing a little differently and being open to some simple but effective ways to generate and convert leads, you can have a whole lot more sales at the end of...
Read MoreThe Best Ways to Stay in Front of Your Subscribers: Video
by Alefe Oliveira
If you missed the first entry of this three-part series on the best ways to stay in front of your subscribers, you can check it out here. In part two, we’re going to talk about the power of using video to build authority with your subscribers. As I’ve discussed previously: authority sells. People listen to authority. People trust authority figures and believe them to be right. So right, in fact, that people are willing to listen to them,...
Read MoreA Complete Strategy to Nail Your Listing Appointments - Part 1
by Abdullah Al Loman
Showing up unprepared at a listing appointment with nothing more than your laptop and a CMA is akin to showing up with the proverbial “knife at a gun fight”. With the real estate market only producing 3.6% more homes sold in 2018 over 2017 and having the largest number of agents selling homes in 6 years, competition for listings is as fierce as it’s ever been. CTA As a result of this,...
Read MoreThe Truth About Discounting Your Commission
by Carrie Juliao
Buffett’s quote is particularly applicable in the case of real estate sales. Unfortunately, many home sellers don’t appreciate what this means until after they’ve sold their home with an agent who’s cut their commission. Despite the fact that even in a smoking hot market like 2017, only 33% of sellers were able to sell their home for full price (or net full price), sellers are still willing to work with agents who discount their commission. Even...
Read MoreA Complete Strategy to Nail Your Listing Appointments - Part 2
by Elvin Canino
In part 1 of this series, we talked about how to prepare yourself - and your sellers - for the time you’re going to spend at their home. By the time you get to the front door of the seller’s home, they should be moderately familiar with who you are, what you do and how you’re going to be able to help them achieve their goals. As well, you should be very familiar with the seller’s timing, motivation and the goals they’re looking...
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