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Case Study: Jason Williford and Tracy Cousineau
by Bre Berry
A Powerful Story of Redemption and Success Tracy Cousineau and Jason Williford are partners in one of Atlanta’s most successful real estate companies: Real Estate Expert Advisors. In 2017, their team sold over 550 homes for $136 million in volume and over $4.6 million in GCI. This year, they are on pace to serve over 700 families, putting them in rarified air in the real estate community in Atlanta and beyond. As clients of ours for the past five...
Read MoreHow to Step Out of Your Business At the Right Time
by Scott Baglien
I’ve spoken with thousands of agents in the last several years and the goal for almost all of them is to become true CEO of their business. As the true CEO, they have the luxury of working if they want to and not working if they don’t. And if they want to step out of the business and let it run without them, that’s an option too. In my experience, however, what I’ve found is that most agents step out production and get...
Read MoreHow to Contact More of Your Leads
by Jan Culp Realtor
Which are better for you? “Sales is a contact sport. It takes contact to make sales.” Jim Thomas, FM Consulting Every sales journey starts with some sort of contact. An email, a text, a phone call, a handwritten note...no matter what the medium, a contact is needed to start the process. Find out how we can help you contact more of your leads, faster than ever. Click here for details. Your ultimate goal is to get in front of your prospects so you can earn their business...
Read MoreTop 20 Marketing Mistakes You Are Making Today
by Theresa Hinch
The key to marketing is differentiation. This list will give you the roadmap on how to be different in your business business without breaking the bank (or…changing your hairdo, getting lots of tattoos or strange piercings) There are so many things you can do to differentiate yourself from your competition: some of them work, many of them don’t. Some of them cost lots of money, some of them don’t. In a strange twist, it’s usually the ones that don’t...
Read MoreWhat Content Do Your Subscribers Want to Get From You?
by Lauren Morgan
“It’s the best marketer, not the best real estate agent, that wins.” My partner Michael Reese has been making the same statement about success in real estate for the last decade: “It’s the best marketer, not the best real estate agent, that wins.” He’s not speaking poorly of good real estate agents - or real estate agents at all - when he says this. Heck, he’s an agent himself and honestly, being a good agent is a minimum...
Read MoreWhat has to be sent before every listing appointment
by Casey Butler
So you set yourself a listing appointment. Before you give yourself a richly-deserved pat on the back, you need to make sure you’re in position to win the listing long before you get there. Showing up “cold” without selling yourself a bit before the listing appointment can put you at a huge disadvantage when it comes time to getting the listing agreement signed. With a little pre-listing strategy and a small amount of effort, you can make the sale...
Read MoreThis is Why There is No Such Thing as a Bad Lead
by Santino Gance
“These leads are junk!” You’ve either heard it or said it about one lead source or another in your real estate career. I’m here to tell you that there’s no such thing as a bad lead. Find out how to get a steady stream of solid listing leads in your market. Notice I didn’t say that every name that pops into your CRM is a good name, that every phone number you get is a good phone number and that every email address is the right address. We’ve...
Read MoreHow to Use Content Marketing to Grow Your Brand
by Mona Edwards
Content marketing is a buzzword across most industries these days. According to the Content Marketing Institute, over 89 percent of brands use content marketing to grow their business. Though many don’t realize it, content marketing is especially important for small businesses. Many small businesses don’t have massive budgets to invest in advertising or other expensive marketing strategies and tactics to grow their brand. Content marketing...
Read MoreWhat has to be sent before every listing appointment
by Tristen Peterson
So you set yourself a listing appointment. Before you give yourself a richly-deserved pat on the back, you need to make sure you’re in position to win the listing long before you get there. Showing up “cold” without selling yourself a bit before the listing appointment can put you at a huge disadvantage when it comes time to getting the listing agreement signed. With a little pre-listing strategy and a small amount of effort, you can make the sale...
Read MoreHow to Step Out of Your Business At the Right Time
by Thaddeus Blevins
I’ve spoken with thousands of agents in the last several years and the goal for almost all of them is to become true CEO of their business. As the true CEO, they have the luxury of working if they want to and not working if they don’t. And if they want to step out of the business and let it run without them, that’s an option too. In my experience, however, what I’ve found is that most agents step out production and get...
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