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The Truth About Discounting Your Commission

by Abdullah Al Loman


The Truth About Discounting Your Commission

    Buffett’s quote is particularly applicable in the case of real estate sales. Unfortunately, many home sellers don’t appreciate what this means until after they’ve sold their home with an agent who’s cut their commission. Despite the fact that even in a smoking hot market like 2017, only 33% of sellers were able to sell their home for full price (or net full price), sellers are still willing to work with agents who discount their commission. Even...

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How to Maximize the Results You Get From Your Database

by Andrew Lugo


How to Maximize the Results You Get From Your Database

    Having a solid database full of prospects, past clients and members of your sphere is exciting as it represents a ton of great relationships and potential business. That said, not having a strategy in place to maximize the results you get from your database can render all of that opportunity virtually unattainable.When properly managed, your database can help you to effectively contact and nurture the folks you’ve chosen with whom to stay in touch with. Doing this will...

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A Complete Strategy to Nail Your Listing Appointments - Part 2

by Jenyfer Foust


A Complete Strategy to Nail Your Listing Appointments - Part 2

    In part 1 of this series, we talked about how to prepare yourself - and your sellers - for the time you’re going to spend at their home.   By the time you get to the front door of the seller’s home, they should be moderately familiar with who you are, what you do and how you’re going to be able to help them achieve their goals.   As well, you should be very familiar with the seller’s timing, motivation and the goals they’re looking...

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How to Add 4 New Listings Every Month

by Elvin Canino


A Step-by-Step Guide on how to fill your calendar every month with listing appointments   Half of the battle is over.  You've made a conscience decision that you are no longer going to focus on chasing buyers all over town to close more deals.  (If you need to be convinced why you should want to be paid $2500+ per hour vs. $238 per hour, READ THIS) Now, some of you are going to need a real action plan because if you just say "I'm never working with a buyer again,"...

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Why Old-School Marketing Strategies Cost You Money

by Deanna Crook


Why Old-School Marketing Strategies Cost You Money

 Here’s a closer look at some old school marketing strategies and why they cost more money to generate business for you.   Eight-track tapes, rotary phones, video cassettes, cassette tapes, CD’s, phone booths, etc; they all played a significant part in our history as a maturing nation. But today, it’s almost impossible to find any of them anywhere other than a museum or a flea market. Why...because they’ve ‘old school” solutions that have...

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How to hire an Inside Sales Agent ( ISA ) and get results...fast.

by Bre Berry


How to hire an Inside Sales Agent ( ISA ) and get results...fast.

    When you bring your Inside Sales Agent ( ISA ) onboard, you’ll want this person to be a beast on the phone as soon as humanly possible.   Certainly, there are a lot of moving parts involved in the process and being derailed by the details about what to do and when could easily hamper your results. The good news is that if you do what we recommend here, your ISA can hit the ground running in no time and start producing qualified listing appointments virtually...

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How to Add 4 New Listings Every Month

by Scott Baglien


A Step-by-Step Guide on how to fill your calendar every month with listing appointments   Half of the battle is over.  You've made a conscience decision that you are no longer going to focus on chasing buyers all over town to close more deals.  (If you need to be convinced why you should want to be paid $2500+ per hour vs. $238 per hour, READ THIS) Now, some of you are going to need a real action plan because if you just say "I'm never working with a buyer again,"...

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The Truth About Discounting Your Commission

by Jan Culp Realtor


The Truth About Discounting Your Commission

    Buffett’s quote is particularly applicable in the case of real estate sales. Unfortunately, many home sellers don’t appreciate what this means until after they’ve sold their home with an agent who’s cut their commission. Despite the fact that even in a smoking hot market like 2017, only 33% of sellers were able to sell their home for full price (or net full price), sellers are still willing to work with agents who discount their commission. Even...

Read More

A Complete Strategy to Nail Your Listing Appointments - Part 2

by Kimberly Clark


A Complete Strategy to Nail Your Listing Appointments - Part 2

    In part 1 of this series, we talked about how to prepare yourself - and your sellers - for the time you’re going to spend at their home.   By the time you get to the front door of the seller’s home, they should be moderately familiar with who you are, what you do and how you’re going to be able to help them achieve their goals.   As well, you should be very familiar with the seller’s timing, motivation and the goals they’re looking...

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A Complete Strategy to Nail Your Listing Appointments - Part 1

by Treena Tutor


A Complete Strategy to Nail Your Listing Appointments - Part 1

    Showing up unprepared at a listing appointment with nothing more than your laptop and a CMA is akin to showing up with the proverbial “knife at a gun fight”.   With the real estate market only producing 3.6% more homes sold in 2018 over 2017 and having the largest number of agents selling homes in 6 years, competition for listings is as fierce as it’s ever been.   CTA   As a result of this,...

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