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BREAKING: Expansion May Be the Best Way to Destroy Your Net Worth
by Kimberly Clark
To expand or not to expand, that is the question. Many agents have dreams of building a big, powerful business that not only takes care of their employees and agents but also of themselves and their families. In the last several years, some of the “big box” companies out there have been facilitating expansion strategies to help agents do just that. While expansion has helped some who’ve taken advantage of the strategy grow their influence...
Read MoreCase Study: Jason Williford and Tracy Cousineau
by Treena Tutor
A Powerful Story of Redemption and Success Tracy Cousineau and Jason Williford are partners in one of Atlanta’s most successful real estate companies: Real Estate Expert Advisors. In 2017, their team sold over 550 homes for $136 million in volume and over $4.6 million in GCI. This year, they are on pace to serve over 700 families, putting them in rarified air in the real estate community in Atlanta and beyond. As clients of ours for the past five...
Read MoreWhy Old-School Marketing Strategies Cost You Money
by Santino Gance
Here’s a closer look at some old school marketing strategies and why they cost more money to generate business for you. Eight-track tapes, rotary phones, video cassettes, cassette tapes, CD’s, phone booths, etc; they all played a significant part in our history as a maturing nation. But today, it’s almost impossible to find any of them anywhere other than a museum or a flea market. Why...because they’ve ‘old school” solutions that have...
Read MoreHow to Expand Into a New Market With Predictable Lead Generation
by Sandra & Camila
2017 was a crazy year for real estate as the number of existing homes sold nationwide, 5.57 million, was the third highest since 2005 at the height of the market before the crash. The real estate market is still moving at breakneck speed and it appears that there’s little if any chance of it letting up. There’s definitely money to be made. That said, as an agent in today’s market you’re definitely facing competition from lots of...
Read MoreThe Best Ways to Stay in Front of Your Subscribers Part 1: Blogging
by Mona Edwards
The best agents out there possess two elements of success that most other agents don’t : 1) incredible relationships with the consumers in their marketplace and 2) massive authority as the expert in the real estate industry for their area. They didn’t acquire these two fundamental requirements for success by chance. They engineered them using proven strategies that put them in the position to influence people at the highest levels. More specifically,...
Read MoreBREAKING: Expansion May Be the Best Way to Destroy Your Net Worth
by Vicki Brown
To expand or not to expand, that is the question. Many agents have dreams of building a big, powerful business that not only takes care of their employees and agents but also of themselves and their families. In the last several years, some of the “big box” companies out there have been facilitating expansion strategies to help agents do just that. While expansion has helped some who’ve taken advantage of the strategy grow their influence...
Read MoreThe Real Estate Team Myth
by Thaddeus Blevins
Why your team will NEVER deliver the results that you expect Any of this sound familiar: You have done a great job selling real estate and you found if you want to do more without working 14 hour days, 7 days a week...you need to start building a team. You start building the team by hiring an assistant and a couple buyer's agents. They aren't the best, but they are excited...you generate leads for them, but they don't call all of them. One leaves, so you...
Read MoreThe Best Ways to Stay in Front of Your Subscribers Part 3: Social Media
by Ann West
There’s no shortage of social media outlets available to business owners and consumers these days. In fact, there are more than 60 of them where providers and consumers can connect with each other on a regular basis. That said, there is a much smaller number of social networking sites where the majority of people spend most of their time. Fifteen to be exact. And it’s on these sites where you should invest your...
Read MoreThe Best Ways to Stay in Front of Your Subscribers: Video
by Liana Gonzalez
If you missed the first entry of this three-part series on the best ways to stay in front of your subscribers, you can check it out here. In part two, we’re going to talk about the power of using video to build authority with your subscribers. As I’ve discussed previously: authority sells. People listen to authority. People trust authority figures and believe them to be right. So right, in fact, that people are willing to listen to them,...
Read MoreThe Best Ways to Stay in Front of Your Subscribers Part 1: Blogging
by Luis santiago
The best agents out there possess two elements of success that most other agents don’t : 1) incredible relationships with the consumers in their marketplace and 2) massive authority as the expert in the real estate industry for their area. They didn’t acquire these two fundamental requirements for success by chance. They engineered them using proven strategies that put them in the position to influence people at the highest levels. More specifically,...
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