Blog

Marketing Strategies: Luxury homes vs average priced homes

by Mike Oddo

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    As you can imagine, driving up demand for a luxury home takes a uniquely different approach than does selling a regular home.   From the word, go, you need a strong, clear and focused strategy that details how it will position your luxury home above the ordinary, illustrating and marketing its unique features in proper manner to perfect buyer at the perfect price. There are some very different ideas, thoughts and strategies around marketing a luxury home, which in...

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What happens when you overprice your home?

by Mike Oddo

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    When the real estate market favors sellers, it’s almost like there’s a feeding frenzy among buyers trying to secure listings that seem to get snapped up within hours of being put on the market.   Such demand drives the prices of homes up rapidly, which only feeds into the perception that the good times will last forever.   Unfortunately, trees don’t grow to the sky and there will always be a top of the market. What this means is that even...

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How to handle a multiple offer situation

by Mike Oddo

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    Over the last five years, properly priced homes have been fetching multiple offers on a consistent basis.    It is, without a doubt, a seller’s market.   But as exciting as having a bidding war on your property is, it can also provide for some confusion and even anxiety in figuring out what to do with all those offers.   Your natural instinct might be to choose the one that lets walk away with the most amount of money, but there are many...

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Why you should wait to buy that car until after your home purchase?

by Mike Oddo

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    Getting preapproved for a mortgage is a major step in buying a home. When done properly, it’s like having cash in your hands so you can negotiate effectively with a seller to buy a home.   It’s easily one of the most important things you can do in order to buy the home of your dreams.   But its name gives you a hint as to how fragile this financing instrument can be.   You see, it’s a “pre” approval, which means you’re...

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What is the Interest write off deduction?

by Mike Oddo

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        Tax deductible interest is a borrowing expense that a taxpayer can claim on a federal or state tax return to reduce taxable income.    Mortgage interest for both first and second (home equity) mortgages, mortgage interest for investment properties are among the list of deductions you can take on your taxes.   This is another reason why owning a home is more favorable than renting. In addition to building equity in a home that you...

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Owning vs. Renting

by Mike Oddo

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      Making the decision to own a home versus renting one is no small decision. Not only does it affect your expendable cash, but it also has a huge impact on your lifestyle and how much money you’re able to save over time.   Sometimes, the goal to achieve the “American Dream” of owning a home clouds some people’s vision for the future and they buy a home when they should really be renting one.   Similarly, there are people who...

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Property tax assessment too high...what you can do about it?

by Mike Oddo

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    An increase in home values is great because it increases the equity in your home without you having to invest more money in making it happen. Unfortunately, as the price of your home increases, so does the perceived value of your home in the eyes of your local tax assessor. When that happens, your taxes also go up. The bad news is that your tax rate - the annual percentage of your home’s value that you pay - is fixed by the state and/or municipality in which you...

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If your home inspection report comes back bad, now what?

by Mike Oddo

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    One of the biggest deal killers for any real estate transaction is the home inspection. It strikes fear into the hearts of sellers and buyers...even though virtually everything about a home can be repaired or replaced. The good news is that if you have a great real estate agent and a competent home inspector, you can usually handle a failed inspection report properly without having to panic in the process. The key thing to remember is that when the home inspection report...

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How much you should put down to purchase your new home?

by Mike Oddo

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      Historically, home buyers seek to put down 20% when they purchase a home.  However, according to a recent survey by The National Association of Realtors (NAR), the actual national average is much closer to 10%. When it comes to first-time homebuyers, the average down payment is at 4% as per the same survey. While down payment requirements vary based on the lender you choose to work with, the amount required will usually depend on your credit score and your...

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How much should you offer on the home you fell in love with?

by Mike Oddo

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    You’ve spent the last few months looking for a home and now, the only thing that stands between you and having the right to negotiate full ownership of the home of you fell in love with is preparing an offer that will be acceptable to the seller.   The purchase and sales agreement iis the first formal communication that leads to the final deal and eventually a closing when it’s time for you to take ownership of the property.   The total agreement...

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