Blog

Marketing Strategies: Luxury homes vs average priced homes

by Scott Duvall

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    As you can imagine, driving up demand for a luxury home takes a uniquely different approach than does selling a regular home.   From the word, go, you need a strong, clear and focused strategy that details how it will position your luxury home above the ordinary, illustrating and marketing its unique features in proper manner to perfect buyer at the perfect price. There are some very different ideas, thoughts and strategies around marketing a luxury home, which in...

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Owning vs. Renting

by Scott Duvall

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      Making the decision to own a home versus renting one is no small decision. Not only does it affect your expendable cash, but it also has a huge impact on your lifestyle and how much money you’re able to save over time.   Sometimes, the goal to achieve the “American Dream” of owning a home clouds some people’s vision for the future and they buy a home when they should really be renting one.   Similarly, there are people who...

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Property tax assessment too high...what you can do about it?

by Scott Duvall

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    An increase in home values is great because it increases the equity in your home without you having to invest more money in making it happen. Unfortunately, as the price of your home increases, so does the perceived value of your home in the eyes of your local tax assessor. When that happens, your taxes also go up. The bad news is that your tax rate - the annual percentage of your home’s value that you pay - is fixed by the state and/or municipality in which you...

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To Stage or Not to Stage Your Home for Sale

by Scott Duvall

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        Up until the early 2000’s, most home buyers would have only experienced the eye-popping appeal of home staging if they went and visited a model home at a new construction site. Builders know that it’s much easier for people to make a home-buying decision when they see a home decorated beautifully and set up like someone lives there. These days, staging is highly recommended whether the home is brand new or currently occupied because it has...

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Top deal breakers for a home under contract and how to fix them

by Scott Duvall

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    Selling your home, while exciting, can also be extremely stressful. Even the best of real estate agents have to deal with complicated issues that arise with a home sale. In fact, you’ll find that even when seller and buyer get along great and the sales process is humming along smoothly that challenges can crop up requiring lots of negotiations and may delay the transaction weeks before you can close on the transaction.  Conversely, some deals are complicated...

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What does a real estate agent actually do?

by Scott Duvall

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    Being a real estate agent requires you to employ a significant number of skills to complete a variety of different tasks on a daily basis. Trying to put what an agent does each day in one or two sentences is virtually impossible to do. It would be like trying to tell you what a chef does “cooks food” or what a nurse does “takes care of patients”. There’s a lot more that goes into what they do than just “helping people buy or sell properties”. If...

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What happens when you overprice your home?

by Scott Duvall

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    When the real estate market favors sellers, it’s almost like there’s a feeding frenzy among buyers trying to secure listings that seem to get snapped up within hours of being put on the market.   Such demand drives the prices of homes up rapidly, which only feeds into the perception that the good times will last forever.   Unfortunately, trees don’t grow to the sky and there will always be a top of the market. What this means is that even...

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How to sell a home that didn't sell

by Mark Roberson

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        The housing market is faring much better than it was a few years ago, but that doesn’t mean every home sells for top dollar or for that matter, sells at all.   So, if your "for sale" sign has been sitting on your front lawn a lot longer than you expected, you might be wondering how to sell your home that didn’t sell when you thought it would.   As a best practice, it ideal to consult your real estate agent, assuming that...

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How to Sell Your Home Fast and for the Most Amount of Money

by Mark Roberson

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  How to Sell Your Home Fast and for the Most Amount of Money     The market has been moving at a pretty good clip over the last several years and it appears that things are going to stay that way for a while.   According to the Case Shiller Home Price Index across the United States have increased 33% over the last 5 years.   Despite all of the amazing things happening in virtually every market across the country, including ours, one thing still rings...

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If your home inspection report comes back bad, now what?

by Mark Roberson

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    One of the biggest deal killers for any real estate transaction is the home inspection. It strikes fear into the hearts of sellers and buyers...even though virtually everything about a home can be repaired or replaced. The good news is that if you have a great real estate agent and a competent home inspector, you can usually handle a failed inspection report properly without having to panic in the process. The key thing to remember is that when the home inspection report...

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