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Marketing Strategies: Luxury homes vs average priced homes

by Rose Nied


Marketing Strategies: Luxury homes vs average priced homes

Marketing Strategies: Luxury homes vs average priced homes   As you can imagine, driving up demand for a luxury home takes a uniquely different approach than does selling a regular home. From the word go, you need a strong, clear and focused strategy that details how it will position your luxury home above the ordinary, illustrating and marketing its unique features in the proper manner to the perfect buyer at the perfect price. There are some very different ideas, thoughts and...

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What does a real estate agent actually do?

by Sandy Davila


What does a real estate agent actually do?

What does a real estate agent actually do?   Being a real estate agent requires you to employ a significant number of skills to complete a variety of different tasks on a daily basis. Trying to put in one or two sentences what an agent does each day is virtually impossible to do. It would be like trying to tell you what a chef does — “cooks food” — or what a nurse does — “takes care of patients”. There’s a lot more that goes into what...

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What happens when you overprice your home?

by Sandy Davila


What happens when you overprice your home?

What happens when you overprice your home? When the real estate market favors sellers, it’s almost like there’s a feeding frenzy among buyers trying to secure listings that seem to get snapped up within hours of being put on the market. Such demand drives the prices of homes up rapidly, which only feeds into the perception that the good times will last forever. Unfortunately, trees don’t grow to the sky and there will always be a top of the market. What this means is...

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To Stage or Not to Stage Your Home for Sale

by Rose Nied


To Stage or Not to Stage Your Home for Sale

To Stage or Not to Stage Your Home for Sale Up until the early 2000’s, most home buyers would have only experienced the eye-popping appeal of home staging if they went and visited a model home at a new construction site. Builders know that it’s much easier for people to make a home-buying decision when they see a home decorated beautifully and set up like someone lives there. These days, staging is highly recommended whether the home is brand new or currently occupied because...

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What's the right amount of money to spend in upgrading your home?

by Rose Nied


What's the right amount of money to spend in upgrading your home?

What's the right amount of money to spend in upgrading your home? You’re wanting to freshen up your house a little bit and you’ve already determined what you think you should do to make it amazing for you to really enjoy it. Before you jump into your renovation project, make sure you set a budget so you can spend the right amount of money upgrading your home. Without a plan and a budget, you can spend tons of money on all kinds of neat options — from a new marble island-top...

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Your home is under contract, what’s next?

by Sandy Davila


Your home is under contract, what’s next?

Your home is under contract, what’s next? Great news, you’ve put your dream home under contract and you’re excited to move in one day soon. That said, there’s a lot that has to happen before you can take occupancy: home inspection, appraisal, financing paperwork, contingencies and other requirements necessary to close. Here’s what you can expect to happen over the coming weeks.   Due Diligence   Now that the home is yours to negotiate...

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Top deal breakers for a home under contract and how to fix them

by Rose Nied


Top deal breakers for a home under contract and how to fix them

Your home is under contract, what’s next? Great news, you’ve put your dream home under contract and you’re excited to move in one day soon. That said, there’s a lot that has to happen before you can take occupancy: home inspection, appraisal, financing paperwork, contingencies and other requirements necessary to close. Here’s what you can expect to happen over the coming weeks. Due Diligence Now that the home is yours to negotiate exclusively with...

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How to handle a multiple offer situation

by Ashley Reccord


How to handle a multiple offer situation

How to handle a multiple offer situation Over the last few years, buyer’s hunger for properties has been insatiable. As a result, properly priced homes were fetching multiple offers on a consistent basis. Though things have settled a bit recently, we’re still in a seller’s market, and that means the chance your listing will receive multiple offers on it is still very much a reality. But, as exciting as having a bidding war on your property is, it can also provide for...

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What does a real estate agent actually do?

by Rose Nied


What does a real estate agent actually do?

What does a real estate agent actually do?   Being a real estate agent requires you to employ a significant number of skills to complete a variety of different tasks on a daily basis. Trying to put in one or two sentences what an agent does each day is virtually impossible to do. It would be like trying to tell you what a chef does — “cooks food” — or what a nurse does — “takes care of patients”. There’s a lot more that goes into what...

Read More

What happens when you overprice your home?

by Rose Nied


What happens when you overprice your home?

What happens when you overprice your home? When the real estate market favors sellers, it’s almost like there’s a feeding frenzy among buyers trying to secure listings that seem to get snapped up within hours of being put on the market. Such demand drives the prices of homes up rapidly, which only feeds into the perception that the good times will last forever. Unfortunately, trees don’t grow to the sky and there will always be a top of the market. What this means is...

Read More