Blog

How to beat other buyers to hot, new listings (Before they even know about them)

by John Murillo Celis

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    Buyers want three things when they’re making a purchase:   Selection: Have the largest number of options from which to choose Price: Get a smoking hot deal on what I want to buy Ease of doing business: Don’t make it hard for me to buy it   It doesn’t matter if you’re buying shoes, a toaster or a house, all three of them matter and they usually matter in that order.   And when it comes to buying a home,...

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How to Find Bank Foreclosures and Distressed Sales

by John Murillo Celis

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      Everyone wants a hot deal.   For those who have the ability/desire to work with a home that is, in most cases, less than perfect, foreclosures and distressed sales represent some of the hottest deals out there   If you want to locate distressed properties, the first thing you have to understand is that no one will usually advertise their home as a “distressed property” unless they are absolutely desperate to unload their home.   Homeowners,...

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How to get qualified to purchase a home for no money down

by John Murillo Celis

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      Even with all the insanity that happened during the mortgage meltdown and all the changes that resulted in how money would now be lent to buyers, there are still some amazingly affordable loan programs out there.   Included among them, believe it or not, are no-money-down options for buying a home.   Here are some of the best programs that are out there today and how you need to get qualified to purchase a home using them to buy a home for no money...

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How to get the home with the furniture included

by John Murillo Celis

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    So you like the dining room table in the house you want to buy, but your agent tells you it’s not included with the sale.   What do you do?   In short, you ask for it. Well, you negotiate it as part of your offer to purchase the home from the seller.    To effectively get the home you want with the furniture included, you should identify in advance any furniture that you are interested in buying and let the seller (or your agent) know...

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How to handle a multiple offer situation

by John Murillo Celis

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    Over the last five years, properly priced homes have been fetching multiple offers on a consistent basis.    It is, without a doubt, a seller’s market.   But as exciting as having a bidding war on your property is, it can also provide for some confusion and even anxiety in figuring out what to do with all those offers.   Your natural instinct might be to choose the one that lets walk away with the most amount of money, but there are many...

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How to sell a home that didn't sell

by John Murillo Celis

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        The housing market is faring much better than it was a few years ago, but that doesn’t mean every home sells for top dollar or for that matter, sells at all.   So, if your "for sale" sign has been sitting on your front lawn a lot longer than you expected, you might be wondering how to sell your home that didn’t sell when you thought it would.   As a best practice, it ideal to consult your real estate agent, assuming that...

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How to Sell Your Home Fast and for the Most Amount of Money

by John Murillo Celis

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  How to Sell Your Home Fast and for the Most Amount of Money     The market has been moving at a pretty good clip over the last several years and it appears that things are going to stay that way for a while.   According to the Case Shiller Home Price Index across the United States have increased 33% over the last 5 years.   Despite all of the amazing things happening in virtually every market across the country, including ours, one thing still rings...

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If your home inspection report comes back bad, now what?

by John Murillo Celis

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    One of the biggest deal killers for any real estate transaction is the home inspection. It strikes fear into the hearts of sellers and buyers...even though virtually everything about a home can be repaired or replaced. The good news is that if you have a great real estate agent and a competent home inspector, you can usually handle a failed inspection report properly without having to panic in the process. The key thing to remember is that when the home inspection report...

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Marketing Strategies: Luxury homes vs average priced homes

by John Murillo Celis

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    As you can imagine, driving up demand for a luxury home takes a uniquely different approach than does selling a regular home.   From the word, go, you need a strong, clear and focused strategy that details how it will position your luxury home above the ordinary, illustrating and marketing its unique features in proper manner to perfect buyer at the perfect price. There are some very different ideas, thoughts and strategies around marketing a luxury home, which in...

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Owning vs. Renting

by John Murillo Celis

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      Making the decision to own a home versus renting one is no small decision. Not only does it affect your expendable cash, but it also has a huge impact on your lifestyle and how much money you’re able to save over time.   Sometimes, the goal to achieve the “American Dream” of owning a home clouds some people’s vision for the future and they buy a home when they should really be renting one.   Similarly, there are people who...

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