Blog

Marketing Strategies: Luxury homes vs average priced homes

by Jessica Hawkins

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Marketing Strategies: Luxury homes vs average priced homes   As you can imagine, driving up demand for a luxury home takes a uniquely different approach than does selling a regular home. From the word go, you need a strong, clear and focused strategy that details how it will position your luxury home above the ordinary, illustrating and marketing its unique features in the proper manner to the perfect buyer at the perfect price. There are some very different ideas, thoughts and...

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Navigating Home Buying: Overcoming Deal Breakers and How to Fix Them

by Jessica Hawkins

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Navigating Home Buying: Overcoming Deal Breakers and How to Fix Them Your Home is Under Contract—What's Next? Congratulations! You've put your dream home under contract, and the excitement of moving in is building. But before you can turn the key to your new front door, there's a journey ahead filled with important steps: home inspections, appraisals, financing paperwork, and contingencies that are crucial for a successful closing. Let's walk through what you can expect...

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Owning vs. Renting in Today's Market: Making the Right Choice for Your Future

by Jessica Hawkins

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Owning vs. Renting in Today's Market: Making the Right Choice for Your Future   Weighing Your Options: The Big Decision Deciding whether to own a home or continue renting is one of the most significant financial and lifestyle choices you'll make. This decision not only impacts your monthly budget but also influences your long-term financial health and personal happiness. Today, as the real estate landscape continues to evolve, understanding the pros and cons of each option...

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How to Buy a Home and Keep the Furniture

by Jessica Hawkins

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How to Buy a Home and Keep the FurnitureEmbracing Your Dream Home—Furniture Included In the ever-evolving real estate landscape, finding a home that resonates with your vision is a thrilling experience. But what if the dining room table, the cozy sofa, or that exquisite bookshelf captures your heart just as much as the house itself? Good news—you can make them part of your new home. Let's delve into how you can negotiate to include furniture in your home purchase. Identify...

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How to Find Bank Foreclosures and Distressed Sales in Today’s Market

by Jessica Hawkins

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How to Find Bank Foreclosures and Distressed Sales in Today’s Market Looking for a great deal on real estate? Bank foreclosures and distressed properties can offer incredible opportunities—but you need to know where to look. This guide breaks down how to find distressed properties, evaluate their potential, and make smart investments, all tailored for today’s housing market. What Are Bank Foreclosures and Distressed Properties? Bank foreclosures and distressed properties...

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How to handle a multiple offer situation

by Jessica Hawkins

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How to handle a multiple offer situation Over the last few years, buyer’s hunger for properties has been insatiable. As a result, properly priced homes were fetching multiple offers on a consistent basis. Though things have settled a bit recently, we’re still in a seller’s market, and that means the chance your listing will receive multiple offers on it is still very much a reality. But, as exciting as having a bidding war on your property is, it can also provide for...

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How to Sell Your Home Fast and for the Most Amount of Money

by Jessica Hawkins

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How to Sell Your Home Fast and for the Most Amount of Money The market has been moving at a pretty good clip over the last several years and it appears that things are going to stay that way for a while. According to the Case Shiller Home Price Index across the United States have increased roughly 45% over the last 5 years. Despite all of the amazing things that have been happening in virtually every market across the country, including ours, one thing still rings true no matter...

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What is the Interest write off deduction?

by Jessica Hawkins

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What is the Interest write off deduction? Tax deductible interest is a borrowing expense that a taxpayer can claim on a federal or state tax return to reduce taxable income. Mortgage interest for both first and second (home equity) mortgages, mortgage interest for investment properties are among the list of deductions you can take on your taxes. This is another reason why owning a home is more favorable than renting. In addition to building equity in a home that you can call yours, you...

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Why landscaping can make your home sell faster and for more money

by Jessica Hawkins

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Why landscaping can make your home sell faster and for more money Plain and simple, the quality of your landscaping determines whether or not your home feels inviting from the outside. Curb appeal is what people call it and it’s a key ingredient in the decision to buy a home to more than 71 percent of homebuyers. As you know, landscaping plays a huge role in the curb appeal that you present to prospective buyers for your home. The first impression is key: if buyers don’t like...

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How to Beat Other Buyers to Hot, New Listings (Before They Even Know About Them)

by Jessica Hawkins

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How to Beat Other Buyers to Hot, New Listings (Before They Even Know About Them) In today’s competitive real estate market, timing is everything. The best homes sell quickly, and in many cases, they’re already under contract before buyers even have a chance to schedule a showing. If you’re tired of missing out on the hottest listings, here’s how to gain an edge over the competition and secure the home of your dreams before other buyers even know about it. 1. Partner...

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